Thomas Hildebrandt

Freelance Marketing & Communication Consulting

Berlin, Deutschland

  • 52.517
  • 13.3889
  • Unverbindlicher Tarif 850€ / Tag
  • Berufserfahrung 7 Jahre und +
  • Antwortrate 100%
  • Antwortzeit 24h
Projekt anbieten

Verfügbarkeit bestätigt

Auftragspräferenzen

Mobilität
Kann einen ganzen Auftrag in Ihrem Büro durchführen
Geografisches Einsatzgebiet
  • Berlin und im Umkreis von 100km
  • Frankfurt am Main und im Umkreis von 100km
  • Hamburg und im Umkreis von 100km
  • Köln und im Umkreis von 100km
  • München
Auftragsdauer
  • 1 bis 3 Monate
  • 3 bis 6 Monate
  • ≥ 6 Monate
Branche
  • Automobilsektor
  • Banken & Versicherungen
  • Beratung & Audit
  • Kino & Audiovisuelle Medien
  • Luxusgüter
+6 autres
Mitarbeiterzahl
  • 50 - 249 Mitarbeiter/-innen
  • 250 - 999 Mitarbeiter/-innen
  • 1000 - 4999 Mitarbeiter/-innen
  • ≥ 5000 Mitarbeiter/-innen

Checkliste

  • Geprüfte E-Mail-Adresse
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Fähigkeiten (17)

Thomas in wenigen Worten

Experienced Marketing and Brand Strategy professional, with a 25-year track record in the automotive, FMCG and Telco sector. Skilled in strategic and operational marketing, including Brand Management, Product Management, Marketing Communications, Media, Digital, CRM and Market Analysis. Worked in Germany, Hong Kong and Bangkok with a BA in Business Administration (fluent in German and English).

Projekt- und Berufserfahrung

April 2020 - Heute | Berlin, Deutschland

Kino & Audiovisuelle Medien

New TV Channel in Germany/Austria/Switzerland

Marketing Director

Development of a new Brand Strategy, Vision and Purpose
Supervision of a Brand Heath Study to proof the new Brand Strategy
Target Group Segmentation to develop the future target group
Development of the new Marketing Platform
Development of the new Marketing Strategy based on the new platformL
Launch communication strategy of the new channel
  • Brand Health Study
  • Target Group Segmentation
  • Brand Strategy
  • Target Group Analysis
  • Marketing Platform
  • Communication Strategy
September 2019 - März 2020 | Iphofen, Deutschland

Bauwesen

Knauf Gips KG

Global Brand Director

Development of the new Brand Strategy
Status Quo Analysis of Brand Portfolio to develop Framework
Introduction of a holistic sustainability framework
Introduction of Sales Cloud from Salesforce
  • Brand Strategie
  • Nachhaltigkeit
  • Sustainability
  • Branding
  • Brand Hierarchie
  • Salesforce
  • Recruitment Campaign
  • Interne Kommunikation
  • Marketing Strategie
April 2019 - August 2019 | Frankfurt am Main, Deutschland

Automobilsektor

Innocean Kia Europe

Business Director

Development of new Brand and Marketing Platform
Lead of all European communication initiatives
März 2019 - März 2019 | Berlin, Deutschland

Mode & Kosmetik

Jack Wolfskin

Head of Brand

Target Group Segmentation in the Fashion Industry
Development of new Brand Key/Brand Strategy and Purpose of Jack Wolfskin
Development of global Marketing and Communication Strategy
Development of new Brand Book and Guidelines and Digital Platform
  • Zielgruppensegementierung
  • Marken Strategie
  • Content-Marketing
  • Marketing Platform
  • Kommunikations Platform
Januar 2016 - Dezember 2018 | Hongkong, Hong Kong

Automobilsektor

Infiniti / Nissan

Global Head of Brand, Media and Product Marketing

 Setup the Brand Marketing and Product Strategy Department from sketch.
 Translated the Mid Term Plan into a sustainable Marketing Strategy, Marketing Framework, Marketing Platform and Guidelines to drive the Brand and consistency in Marketing Strategy in all channels especially Digital and Brand Experiences.
 Lead all Global digitally focused marketing Initiatives and development of core KPI’s to measure success.
 Established the Global Marketing Centre of Excellence and a Hub Structure in US and China to optimise the communications strategy and media globally and in the regions.
 Digital transformation with focus on personalized and data driven marketing and lighthouse projects of emerging technologies (AI) and their commercial applications
 Introduced and lead of a customer panel to improve customer insights and pain points of customer journey. Based on the outcome improved the INFINITI online platform to improve effectivity and conversion.
 Worked closely with a trend agency to introduce new trends for INFINITI.
 Introduction of Design/Future Thinking Processes to improve the innovative output of the Marketing Department.
 Successfully optimized FMI Strategy and established Global Media Guidelines and Thresholds to boost the revenue growth and Media transformation towards digital.
 Lead Intelligent content development project in the Middle East to optimize personalized content development for every funnel stage and significantly improve lower funnel data.
 Mentoring of the Start Ups in the Global Accelerator Program in Hong Kong
  • Marketing Strategie
  • Marketing Platform
  • Kommunikations Strategie
  • Produkt Marketing Strategie
  • Media Strategie
April 2011 - November 2015 | Berlin, Deutschland

Automobilsektor

Volkswagen Team Blue

Global Campaign Director

 Drove the development and execution of all international integrated car launch campaigns to position the company within competitive markets.
 Ensured alignment of campaign strategy with Global Automotive marketing strategy and business priorities.
 Created, implemented, and measured the impact of global integrated marketing campaigns with a strong focus on digital/social.
 Acted as the global resource and Centre of Excellence for Automotive marketing content, design and campaign practices that support global and regional marketing strategies.
 Partnered with regional marketing leaders to ensure alignment and share best practices.
 Led the global team of content and creative marketers who serves as a shared resource within the Automotive marketing team.
 Monitored and measured campaigns’ Return on Investment (ROI) to ensure implementation of successful promotional campaigns and programs.
 Achieved the VW best car manufacture in Cannes 2013 and led the first successful Facebook lighthouse project.
  • Kommunikations Strategie
  • Marketing Strategie
Dezember 2008 - Januar 2011 | Berlin, Deutschland

Telekommunikation

VCCP

Managing Director

 Established and positioned the modern lead boutique agency within competitive markets through consistent application of strategic business planning, effective marketing campaigns, and key business development initiatives.
 Led the staffing initiatives to select, recruit, and hire all personnel for the agency, 6 to 25 permanent employees.
 Successfully repositioned o2 Germany (mobile network) + gained new users for o2 by leveraging solid business development acumen.
 Won and fostered key business relationships with C-level executives to ensure continuous business growth.
 Directed development and deployment of key business strategies and plans to ensure alignment with long-term and short-term business objectives.
 Drove the marketing strategy and Sales B2B and B2C to strengthen company’s position within competitive markets.
 Introduced strategic and tactical action plans to increase revenues two-fold and leverage existing utilization to surpass all current industry standards.
Oktober 2000 - November 2008 | Hamburg, Deutschland

Mode & Kosmetik

TBWA Groupe

Client Service Director

Global Client Service Director NIVEA
• Strategic lead of all Global Skin Care and Hansaplast Accounts incl. the steering of the network and the regional hubs.
• Responsibility to lead APAC and LATAM region.
• Development of all global key initiative campaigns.
• Development of key consumer insights and innovation ideas for all major product and communication initiatives in in the skin care segment.
• Lead of the communication strategy of the new flagship store of NIVEA in Hamburg as Light House project to improve the Brand Experiences.
• Lead the POS/shopper marketing team to improve the instore experience and conversion rates in the German NIVEA business.
• Developed new Marketing Platform of Hansaplast and regional rollout to lead the successful turnaround of the Brand.
• Lead the strategic and communicative re-positioning of NIVEA Cream in Europe to boost sales.

Regional Client Service Director APAC at TBWA Bangkok
• Revamped the agency/client relationships in Thailand and creative output to boost brand recognition and sales.
• Positioned NIVEA in Bangkok as fastest growing skincare Brand in the APAC region.
• Lead the development and introduction of the Brand campaign

Sprachen

  • Deutsch

    Fließend/ Muttersprache

  • Englisch

    Fließend/ Muttersprache

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