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Stephanie in wenigen Worten
I am supporting companies in the digital and e-commerce sector building up their brand by developing and implementing full-funnel Online Marketing strategies for a long-term success. My passion is to help businesses grow, understand and reach their full potential.
Projekt- und Berufserfahrung
- self-employedOnline Marketing ConsultantBERATUNG & AUDITSJuni 2019 - Heute (5 Jahre und 6 Monate)• Supporting brands in the digital and e-commerce sector building up their brand bydeveloping and implementing full-funnel Online Marketing strategies• Strategic consultancy regarding campaigns and channel extensions• Setup of reporting structures• Responsibility of handling seven-figure online media budgets• Setup of visual brand campaigns by briefing visual concepts to stakeholders• Taking over responsibility for the design and content creation of social ads
- DCMN GmbHSenior Online Marketing ManagerDIGITALAGENTUREN & IT-CONSULTINGMai 2018 - Juni 2019 (1 Jahr und 2 Monate)Berlin, DeutschlandConception of performance- and brand-oriented online marketing campaigns throughvarious channels (e.g. SEA, socials, classical display, RTB, retargeting, video, OTT andmobile campaigns, ...) and a wide variety of other marketing opportunities• Management, setup, controlling and on-going optimization of international onlinemarketing campaigns for (digital) commerce clients (e.g. McFIT Global Group/RSGGroup)• Responsibility of handling seven-figure online media budgets• Media buying via RTA and publisher/partner networks• Development of tracking concepts to measure the success of marketing campaigns aswell as support clients during the implementation phase of tracking approach• Analysis of campaign results and preparation of comprehensive customer reports andpresentations• Explanations and discussions of campaign results directly with customers• Building successful, sustainable and yield-rich relationships with customers through atop-performance of campaigns• Team responsibility for all HR related topics (e.g. recruitment, onboarding, offboarding)• Building and strengthening of strategic partnerships with global digital partners• Taking over responsibility in various sales pitches regarding digital offers (conception,calculation and presentation)
- Ticketmaster Deutschland & ÖsterreichPerformance Marketing ManagerUNTERHALTUNG & FREIZEITAugust 2016 - April 2018 (1 Jahr und 9 Monate)Berlin, Deutschland• Conception and realization of all performance campaigns on Facebook, Twitter andInstagram• Building a dedicated digital team and professional management of these marketing teammembers• Primary responsibility for planning, managing and reporting the annual digital budget inGermany and Austria• Primary responsibility for the entire affiliate section (planning and realization of affiliatecampaigns)• Participation in and management of workshops for internal and external clients• Development of new (creative) ad formats for the social advertisement• Strategic development of digital channels of communication focusing traffic and conversions• Identification and acquisition of potential partners• Coordination of agencies (SEA and advertising) and external partners• Development of management reports and performance analysis by using specific analysistools (Google Analytics and SimilarWeb)• Acquisition of influencers and management of influencer campaigns• Target-group oriented development of new growth strategies using digital marketingconcepts• Development of KPIs to measure performance
Externe Empfehlungen