As a Growth Strategy expert with extensive experience in marketing, growth, and analytics, I have consistently delivered impactful results across a diverse range of industries including SaaS, e-commerce, fintech, and healthcare. At BCG X, I designed comprehensive SaaS pricing methodologies and digital media growth strategies that boosted the efficiency of international banks and gaming companies, delivering over €434M in additional revenue. I also successfully reallocated marketing budgets for a pharmaceutical corporation, identifying a potential $100M incremental growth.
In my role at Sellics, I transformed the growth strategy to be customer-centric, while leading the launch of innovative campaigns that drove 60% YoY MRR growth. I implemented conversion rate optimization (CRO) initiatives and led teams to harness SEO, SEA, Google Analytics, and Hubspot CRM, resulting in significant revenue growth. My strategic acumen includes successfully managing cross-functional teams, leading technical SEO projects, and utilizing AI for content generation.
Fluent in English and German, with advanced proficiency in Dutch, I thrive in multicultural settings and consistently build user journeys, experimentation roadmaps, and frameworks that empower clients to achieve high-impact growth. With a keen understanding of Google Ads, SEO, and data analytics, my expertise drives significant improvements in customer acquisition c