Souha Hamzaoui

I am the CEO and Founder of UIXERFLOW, a UI/UX design studio based in Germany focused on creating user-centered digital products and modern web experiences. I lead the studio in delivering thoughtful, conversion-driven design solutions that combine strategy, usability, and strong visual identity for startups and businesses across different industries.

Product & UX Design Designed mockups for int ernal Sustainability products, successful ly streaml ining development and guaranteeing UI/UX consistency through the company's design system. Conducted prototyping, A/B and user testing across web based and desktop applications, ensuring alignment with user needs. Ensured designs followed accessibility standards (WCAG) to make sure that the UI works for al l users. Mapped user flows and information architecture to enhance navigation and user onboarding. Defined necessary UX tasks (e.g., research, UI concepts, interactive prototypes) and estimate effort for each.

Design Systems & Tools Developed and maintained a scalable design system with reusable UI components, ensuring consistency and efficiency across projects. Updated and documented the style gu ide in Confluence, enabl ing clear knowledge sharing across design and Stakeholders. Explored and integrated new Figma features (variables, auto-layout, prototyping) to optimize design efficiency.

Col laboration & Processes Adapted design workflows to the Scrum agi le framework, improving cross functional collaboration. Col lected and priori tized feature requests with stakeholders to shape the product roadmap. Facilitated cross-team knowledge sharing to align user needs, busi ness goals, and technical feasibility.

Designed user flows, wireframes, and interactive prototypes for web & mobi le apps. Created UI for onboarding, home, sign-up/sign-in, payment, and menus, improving usability. Conducted competitive research and branding for startups, ensuring strong market positioning. Developed design specification documents that improved development efficiency by 30%. Col laborated with developers and product managers to al ign design decisions with technical constraints and business goals. Bui lt and maintained design systems with reusable components, ensuring visual consistency across proje cts. Translated user research in sights (pers onas, journey maps) into actionable design decisions. Explored emerging UI/UX trends and appl ied best practices to keep designs modern and competitive.