- am Main & EU ZoneDigital Marketing & Sales Strategy ConsultantJuni 2019 - März 2025 (5 Jahre und 9 Monate)Frankfurt, Germany• Defined and executed digital-first strategies for global brands, aligning marketing efforts with consumer / customer behavior insights.• Led multi-channel digital marketing campaigns across EMEA, Africa and the USA, optimizing brand awarnenes and performance through SEO, SEA, and content marketing.• Spearheaded content strategy and digital assets development, driving audience engagement and developed and implemented test & learn initiatives, driving performance brand reach and growth.
- Solta Medical EuropeDigital ManagerSeptember 2022 - März 2025 (2 Jahre und 6 Monate)Western Cape, South Africa• Defined, and executed the EMEA digital marketing strategy, involving B2C brand building and B2B engagement i.e. Clinic engagement to boost sales.• Achieved an 8% increase in qualified leads through content marketing and SEO strategies.• Implemented Showpad for sales enablement, and Brandfolder to enhance retail clinic engagement,• Implemeneted MailChimp, and Zapier to drive end to end email campaigns , lead generation and lead management.
- ARCADISBuilding Material & Technology Providers Marketing ConsultantSeptember 2021 - Oktober 2022 (1 Jahr und 1 Monat)• Designed and implemented digital marketing strategies, increasing traffic and engagement across eight countries.• Deployed HubSpot,Marketo and CRM solutions, optimizing lead nurturing and conversion rates.• Reduced acquisition costs by 9% through data-driven KPI dashboards and drive data first mindset within marketing and sales.
- Post Graduate Diploma – Commerce and MarketingCurtin Business School2008Post Graduate Diploma – Commerce and Marketing
- Master of BusinessCurtin Business School2008Master of Business Administration – Marketing |
- Bachelor of ScienceSt Xavier's college2008Bachelor of Science - Computer Science
- AI-Powered Performance Ads Certification,Google2024