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Sabine Seitz

Full Funnel Marketing - @RedHat @Siemens @Neo4j
  • Unverbindlicher Tarif
    500 € /Tag
  • Berufserfahrung8-15 Jahre
  • Antwortrate66 %
  • Antwortzeit1h
Das Projekt startet erst, wenn Sie das Angebot von Sabine annehmen
Standort und Mobilität
Standort
München, BY, Deutschland
Ist bereit bei Ihnen im Büro zu arbeiten, in
  • München und Umkreis (bis zu 50 km)
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Fähigkeiten
Sabine in wenigen Worten
ABOUT ME
I am a full-Stack marketer with can-do attitude - thinking strategically and acting entrepreneurially, being data-driven, creative and resourceful. I have been working in marketing and communications roles in agencies, enterprises, start-ups in global and regional roles. Strong background in the SaaS, software, and telecommunications industries.

KEY SKILLS
- Marketing strategy development
- Demand and lead generation along the complete customer journey
- Product Led Growth strategies and marketing
- Digital marketing | PPC, social media marketing, always-on programs, webinars, e-mail and nurturing programs
- Analytics | Google Analytics, Google Studio
- Tools | marketing automation (Marketo, Elogqua), CRM (SFDC)
- Content strategy and writing short content
- (Digital) account-based marketing
- Channel and partner marketing | sell-with and sell-through campaigns
- Brand building through awareness, preference and thought leadership activities
- Influencer marketing | Media Relations, Analyst Relations, Capital Market Communication
I am used to be measure (mainly) against pipeline contribution, and to define the most appropriate metrics and KPI for individual campaigns

DEGREES
Marketing Program | 2008 | St. Galler Business School, Switzerland
MBA | 2004 | Henley Management
School, UK
Master| 1986 | Ludwig-Maximilians-Universität

Projekt- und Berufserfahrung
  • Neo4j
    Head of Global Demand Gen Graph Data Science
    November 2018 - September 2022 (3 Jahre und 10 Monate)
    Munich, Germany
  • Neo4j
    Digital Marketing Manager EMEA at Neo4j
    November 2018 - Oktober 2021 (2 Jahre und 11 Monate)
    Munich, Germany
    Responsibility for all digital initiatives in EMEA to generate leads, up-/cross sell, accelerate pipeline velocity, channels are in particular PPC, Paid Social, email marketing and nurturing, Content Syndication. Planning and Reporting
    - Design of annual demand generation and digital marketing plans working collaboratively with global and regional key stakeholders
    - Responsibility for the digital budget (7 digits/year) and planning tied to global and regional commercial strategy and for meeting the KPIs
    - Deciding the mix of tactics - PPC, Paid Social, Content Syndication, Third Party Digital, webinars email marketing and nurturing
    - Reporting on campaigns using CRM, marketing automation platforms, and data stitching tools (SFDC, Marketo, Google Analytics, Google Studio) Activities and Skills
    - Building and launching campaigns - content, mix of tactics for all stages of the funnel
    - Ongoing optimization of PPC and Paid Social campaigns including prospecting, retargeting, conquesting - content, audience, creatives
    - Expert in digital demand generation and growth marketing, PPC, lead scoring, nurturing programs, data segmentation, targeting, appropriate content
    - Expert in MarTech tools, like Marketo, SFDC, Google Analytics, Monday.com
  • Fortis PR
    Consultant and Business Developer
    September 2018 - November 2018 (2 Monate)
    Munich, Germany
    Business development as well as SEO and account-based marketing consulting projects.
Externe Empfehlungen
Ausbildung & Abschlüsse
  • Marketing Program
    Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
    2008
    Marketing Program
  • MBA, Business Administration and Management, General
    Henley Management College
    2004
    MBA, Business Administration and Management, General
  • MA, Social Sciences
    Ludwig-Maximilians-Universität München
    1986
    MA, Social Sciences
  • Social Sciences
    University of Mississippi
    1984
    Social Sciences