Fähigkeiten
Zusätzliche Fähigkeiten (18)
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ABOUT ME
I am a full-Stack marketer with can-do attitude - thinking strategically and acting entrepreneurially, being data-driven, creative and resourceful. I have been working in marketing and communications roles in agencies, enterprises, start-ups in global and regional roles. Strong background in the SaaS, software, and telecommunications industries.
KEY SKILLS
- Marketing strategy development
- Demand and lead generation along the complete customer journey
- Product Led Growth strategies and marketing
- Digital marketing | PPC, social media marketing, always-on programs, webinars, e-mail and nurturing programs
- Analytics | Google Analytics, Google Studio
- Tools | marketing automation (Marketo, Elogqua), CRM (SFDC)
- Content strategy and writing short content
- (Digital) account-based marketing
- Channel and partner marketing | sell-with and sell-through campaigns
- Brand building through awareness, preference and thought leadership activities
- Influencer marketing | Media Relations, Analyst Relations, Capital Market Communication
I am used to be measure (mainly) against pipeline contribution, and to define the most appropriate metrics and KPI for individual campaigns
DEGREES
Marketing Program | 2008 | St. Galler Business School, Switzerland
MBA | 2004 | Henley Management
School, UK
Master| 1986 | Ludwig-Maximilians-Universität
Projekt- und Berufserfahrung
- Neo4jHead of Global Demand Gen Graph Data ScienceNovember 2018 - September 2022 (3 Jahre und 10 Monate)Munich, Germany
- Neo4jDigital Marketing Manager EMEA at Neo4jNovember 2018 - Oktober 2021 (2 Jahre und 11 Monate)Munich, GermanyResponsibility for all digital initiatives in EMEA to generate leads, up-/cross sell, accelerate pipeline velocity, channels are in particular PPC, Paid Social, email marketing and nurturing, Content Syndication. Planning and Reporting- Design of annual demand generation and digital marketing plans working collaboratively with global and regional key stakeholders- Responsibility for the digital budget (7 digits/year) and planning tied to global and regional commercial strategy and for meeting the KPIs- Deciding the mix of tactics - PPC, Paid Social, Content Syndication, Third Party Digital, webinars email marketing and nurturing- Reporting on campaigns using CRM, marketing automation platforms, and data stitching tools (SFDC, Marketo, Google Analytics, Google Studio) Activities and Skills- Building and launching campaigns - content, mix of tactics for all stages of the funnel- Ongoing optimization of PPC and Paid Social campaigns including prospecting, retargeting, conquesting - content, audience, creatives- Expert in digital demand generation and growth marketing, PPC, lead scoring, nurturing programs, data segmentation, targeting, appropriate content- Expert in MarTech tools, like Marketo, SFDC, Google Analytics, Monday.com
- Fortis PRConsultant and Business DeveloperSeptember 2018 - November 2018 (2 Monate)Munich, GermanyBusiness development as well as SEO and account-based marketing consulting projects.
Externe Empfehlungen
Ausbildung & Abschlüsse
- Marketing ProgramUniversität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften2008Marketing Program
- MBA, Business Administration and Management, GeneralHenley Management College2004MBA, Business Administration and Management, General
- MA, Social SciencesLudwig-Maximilians-Universität München1986MA, Social Sciences
- Social SciencesUniversity of Mississippi1984Social Sciences