ABOUT ME
I am a full-Stack marketer with can-do attitude - thinking strategically and acting entrepreneurially, being data-driven, creative and resourceful. I have been working in marketing and communications roles in agencies, enterprises, start-ups in global and regional roles. Strong background in the SaaS, software, and telecommunications industries.

KEY SKILLS
- Marketing strategy development
- Demand and lead generation along the complete customer journey
- Product Led Growth strategies and marketing
- Digital marketing | PPC, social media marketing, always-on programs, webinars, e-mail and nurturing programs
- Analytics | Google Analytics, Google Studio
- Tools | marketing automation (Marketo, Elogqua), CRM (SFDC)
- Content strategy and writing short content
- (Digital) account-based marketing
- Channel and partner marketing | sell-with and sell-through campaigns
- Brand building through awareness, preference and thought leadership activities
- Influencer marketing | Media Relations, Analyst Relations, Capital Market Communication
I am used to be measure (mainly) against pipeline contribution, and to define the most appropriate metrics and KPI for individual campaigns

DEGREES
Marketing Program | 2008 | St. Galler Business School, Switzerland
MBA | 2004 | Henley Management
School, UK
Master| 1986 | Ludwig-Maximilians-Universität