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Branchenkenntnisse
Olga in wenigen Worten
Marketing services for tech products improving the world
I am the marketing project manager with strong expertise in the field of user acquisition and re-engagement, inbound marketing strategies, and conversion path optimization. Personal interest in innovative tech products on the US, European and Ukrainian markets.
Certifications: Google Analytics, Inbound Marketing (Hubspot).
Projekt- und Berufserfahrung
- EdvantisMarketing Team LeadDIGITALAGENTUREN & IT-CONSULTINGOktober 2021 - Heute (3 Jahre und 9 Monate)Berlin, Germany- Successfully managed a team of 6 people to deliver marketing OKRs within the IT outsourcing business (number of marketing leads, lead-to-win-rate, reports building)- Implemented marketing automation processes leading to sales funnel optimization (lead scoring setup, reporting dashboards for sales and marketing teams, leads nurturing workflows setup in Hubspot)- Setup infrastructure and developed direction of Account-based marketing, resulting in a separate flow of closed deals with 2-5% Lead To Win Rate (toolset used - Crunchbase, Leadfeeder, Reply.io)- Company's portfolio development (payments, e-commerce, Microsoft Dynamics development services launch)- Partnerships development
- Svitla Systems, Inc.Product Marketing ManagerDIGITALAGENTUREN & IT-CONSULTINGJuli 2020 - September 2021 (1 Jahr und 2 Monate)San Francisco Bay Area, CA, USAHireterra.com, the hiring platform:- Marketing strategy and research- Sales development activities- Paid UA activities (both B2C and B2B) - Facebook, Google Ads- Content Development (blog, email marketing, SMM, presentation materials, sales deck)- Product marketing (analytics setup - conversions, funnels, quantitative and qualitative analysis for informed marketing and product decisions)Nextplane.com, the business automation platform:- SEO, blog writing, managing a SEO agency- Email marketing- SMM, managing a SMM agency- Presentational materials development
- ProcessicaProduct Marketing Manager / Project managerDIGITALAGENTUREN & IT-CONSULTINGSeptember 2019 - Mai 2020 (8 Monate)New York, NY, USA- Leading the progress of website development, content creation, marketing and sales team building, developing marketing strategy for a startup product, from scratch- Providing market & competitors research for product and marketing strategy development- Direct management of a project team of 5 people- Developing lead generation strategies by following best practices and previous successful experience
1 externe Empfehlung
ДР
Дарина Радійчук empfiehlt Olga
25.7.2022
I worked with Olga on a job search platform for the US market. Within our collaboration Olga helped us to reduce customer acquisition cost in three times, built marketing funnels for both B2B and B2C acquisition flows, managed content strategy and helped to build the product with the product team.
I highly recommend Olga as she’s a strong professional and a good person.
I highly recommend Olga as she’s a strong professional and a good person.
Ausbildung und Abschlüsse
- Bachelor of Arts in SociologyNational University of Kyiv-Mohyla Academy2008Bachelor's Degree, Sociology
- Bachelor of Arts in Communications and media studiesKharkiv National University V.N. Karazin2011Master's degree, Media communications (media studies)