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Nikolay in wenigen Worten
As a multi-talented professional with a strong background in marketing and a passion for frontend development, I bring a unique blend of skills and expertise to every project. With a solid foundation in React.js, CSS, HTML, JavaScript, and other relevant technologies, I am fully equipped to create visually stunning and responsive web applications. My proficiency in Tailwind CSS and Firebase further enhances my ability to deliver high-quality results efficiently.
But my skills don't stop there. With experience in various libraries and frameworks, I continuously expand my tech stack, ensuring that I stay up to date with the latest trends and advancements in the industry. Whether it's implementing Redux for state management, optimizing performance through code refactoring, or conducting unit testing with Jest, I am well-versed in the tools and practices that contribute to seamless and efficient development processes.
Moreover, my marketing background adds an extra dimension to my work. By combining my knowledge of user experience (UX) design principles and SEO optimization, I create engaging and discoverable websites that attract and retain users. I understand the importance of delivering projects on time and within budget while meeting the client's goals and objectives.
I am a dedicated professional who values collaboration, effective communication, and delivering exceptional results. My experience working in agile environments, utilizing Scrum methodologies, and effectively managing projects enables me to contribute to teams seamlessly and meet the demands of dynamic projects.
I invite you to explore my portfolio, which showcases my diverse skill set and the successful projects I have delivered. I am confident that my expertise, drive for continuous learning, and ability to adapt to new technologies make me the ideal candidate for your project. Let's collaborate to bring your vision to life and achieve outstanding results.
Projekt- und Berufserfahrung
- MEDIAdock Services GmbHPerformance Marketing Manager (Remote) |DIGITALAGENTUREN & IT-CONSULTINGSeptember 2022 - Heute (2 Jahre und 3 Monate)Hamburg, Deutschland- Plan, execute, and manage campaigns on various platforms including Google Ads (PMax, Search, and Display), Facebook Ads, Taboola, Active Agent, HAWK, The Trade Desk, and Teads.- Analyze and report on the performance of multiple campaigns and promotions, providing insights and recommendations for optimization.- Conduct large-scale budget analysis and planning to maximize campaign effectiveness and ROI.- Plan and manage budgets ranging from 5 to 6 figures, ensuring efficient allocation of resources.- Implement comprehensive campaign optimizations to improve performance and drive conversions.- Optimize tracking mechanisms for accurate and reliable performance measurement.- Lead client calls and meetings in both German and English, effectively communicating campaign progress and strategies.
- ZalandoPerformance Marketing Manager (Freelance)E-COMMERCEOktober 2020 - Mai 2022 (1 Jahr und 8 Monate)Berlin, Deutschland- Planned, executed, and managed all Facebook Ads Campaigns for Zalando across multiple markets, specifically within the GiftCards Team.- Analyzed and reported on the performance of various campaigns and promotions, providing valuable insights to drive optimization and achieve campaign objectives.- Conducted extensive budget analysis and planning to ensure efficient allocation of resources and maximum return on investment.- Planned and managed the annual media budget for more than 15 markets, coordinating with stakeholders to align strategies and achieve business goals.- Implemented comprehensive campaign optimization strategies to improve performance and drive conversion rates.- Executed tracking optimization initiatives to enhance data accuracy and ensure reliable performance measurement.- Supported the Search Engine Advertising (SEA) campaigns related to "Gift Cards," optimizing keyword targeting and ad performance.- Maintained regular communication with Facebook representatives to leverage their expertise and optimize campaign performance.- Provided support to the "Gift Shop" team by supplying appropriate SEO strategies and recommendations to enhance visibility and drive organic traffic.
- Self-EmployedFreelance Performance Marketing ManagerE-COMMERCEJuni 2020 - September 2022 (2 Jahre und 3 Monate)Berlin, Deutschland- Providing comprehensive support to clients in driving targeted traffic and converting leads into customers.- Managing various channels for clients, including Google Search and Display, Facebook Ads, and affiliate marketing networks such as Awin, Shareasale, and JVZoo.- Utilizing a range of tools to enhance performance, including Trello and Slack for project management, SEMrush and Ahrefs for competitive analysis, Mailchimp for email marketing, Data Studio and Google Analytics for reporting, G-Suite for efficient collaboration, Google Tag Manager for tracking implementation, Facebook Pixel Helper for Facebook ad tracking, and Google Tag Assistant for tag troubleshooting.- Offering a range of services, including campaign management, report creation, budget management, establishing partnerships with companies, and setting up conversion tracking to optimize marketing efforts.- Personal Goals: Continuously enhancing expertise in the field, building a small team to deliver exceptional service to the market, and pursuing personal ambitions such as completing an ultra-marathon.
Externe Empfehlungen
Ausbildung & Abschlüsse
- Bachelor of International Business AdministrationEuropa-Universität Viadrina (Frankfurt(Oder))I have successfully completed the Bachelor of Science program in International Business Administration at Europa-Universität Viadrina. This program provided me with a comprehensive understanding of various aspects of international business, including management, marketing, finance, and entrepreneurship. I gained valuable knowledge and skills in analyzing global markets, formulating business strategies, and navigating the complexities of the international business environment. Through this program, I have developed a strong foundation in business principles and a global perspective that complements my skills as a frontend developer.
Zertifizierungen
- Mimo Bootcamp - Frontend Development CertificationMimo2023