- MEDIAdock Services GmbHPerformance Marketing Manager (Remote) |DIGITALAGENTUREN & IT-CONSULTINGSeptember 2022 - Heute (2 Jahre und 3 Monate)Hamburg, Deutschland- Plan, execute, and manage campaigns on various platforms including Google Ads (PMax, Search, and Display), Facebook Ads, Taboola, Active Agent, HAWK, The Trade Desk, and Teads.- Analyze and report on the performance of multiple campaigns and promotions, providing insights and recommendations for optimization.- Conduct large-scale budget analysis and planning to maximize campaign effectiveness and ROI.- Plan and manage budgets ranging from 5 to 6 figures, ensuring efficient allocation of resources.- Implement comprehensive campaign optimizations to improve performance and drive conversions.- Optimize tracking mechanisms for accurate and reliable performance measurement.- Lead client calls and meetings in both German and English, effectively communicating campaign progress and strategies.
- ZalandoPerformance Marketing Manager (Freelance)E-COMMERCEOktober 2020 - Mai 2022 (1 Jahr und 8 Monate)Berlin, Deutschland- Planned, executed, and managed all Facebook Ads Campaigns for Zalando across multiple markets, specifically within the GiftCards Team.- Analyzed and reported on the performance of various campaigns and promotions, providing valuable insights to drive optimization and achieve campaign objectives.- Conducted extensive budget analysis and planning to ensure efficient allocation of resources and maximum return on investment.- Planned and managed the annual media budget for more than 15 markets, coordinating with stakeholders to align strategies and achieve business goals.- Implemented comprehensive campaign optimization strategies to improve performance and drive conversion rates.- Executed tracking optimization initiatives to enhance data accuracy and ensure reliable performance measurement.- Supported the Search Engine Advertising (SEA) campaigns related to "Gift Cards," optimizing keyword targeting and ad performance.- Maintained regular communication with Facebook representatives to leverage their expertise and optimize campaign performance.- Provided support to the "Gift Shop" team by supplying appropriate SEO strategies and recommendations to enhance visibility and drive organic traffic.
- Self-EmployedFreelance Performance Marketing ManagerE-COMMERCEJuni 2020 - September 2022 (2 Jahre und 3 Monate)Berlin, Deutschland- Providing comprehensive support to clients in driving targeted traffic and converting leads into customers.- Managing various channels for clients, including Google Search and Display, Facebook Ads, and affiliate marketing networks such as Awin, Shareasale, and JVZoo.- Utilizing a range of tools to enhance performance, including Trello and Slack for project management, SEMrush and Ahrefs for competitive analysis, Mailchimp for email marketing, Data Studio and Google Analytics for reporting, G-Suite for efficient collaboration, Google Tag Manager for tracking implementation, Facebook Pixel Helper for Facebook ad tracking, and Google Tag Assistant for tag troubleshooting.- Offering a range of services, including campaign management, report creation, budget management, establishing partnerships with companies, and setting up conversion tracking to optimize marketing efforts.- Personal Goals: Continuously enhancing expertise in the field, building a small team to deliver exceptional service to the market, and pursuing personal ambitions such as completing an ultra-marathon.
- Bachelor of International Business AdministrationEuropa-Universität Viadrina (Frankfurt(Oder))I have successfully completed the Bachelor of Science program in International Business Administration at Europa-Universität Viadrina. This program provided me with a comprehensive understanding of various aspects of international business, including management, marketing, finance, and entrepreneurship. I gained valuable knowledge and skills in analyzing global markets, formulating business strategies, and navigating the complexities of the international business environment. Through this program, I have developed a strong foundation in business principles and a global perspective that complements my skills as a frontend developer.
- Mimo Bootcamp - Frontend Development CertificationMimo2023