- Publicis Media AustriaSenior Digital Data & Dashboard ManagerJanuar 2025 - Heute (6 Monate)Development and implementation of data visualization and automation projects for digital campaigns. Consulting on data strategy and product development with a focus on AI-driven analytics. Facilitating communication between departments in Austria and international teams across the network. Driving the development of data visualization and automation expertise within the agency. Participating in the agency's data strategy and product development, tailored to my expertise and qualifications.
- Regionalmedien Austria AGAnalytics & Ad Tech Development ManagerJuli 2024 - Dezember 2024 (5 Monate)Optimization of RMA's Ad-Tech-Stack including analyzing and implementation of data-driven sales strategies. Analysing traffic and user flow assessments using Google Analytics & Piano Analytics Responsible for Data Management Platform to build and maintain user segments Development of an internal Looker dashboard with financial and performance KPIs.
- RED BULL MEDIA BRAND N ETWORK | RED BULL MEDIA HOUSEDigital Competence SpecialistAugust 2022 - April 2024 (1 Jahr und 8 Monate)Optimization of advertising monetization and analysis of digital user data. Management of advertising campaigns in Google Ad Manager for YouTube & Red Bull platforms. Implementation of new ad formats & technical solutions in collaboration with internal teams.
- Master of Arts in BusinessFH St. Pölten2021Master Digital Mediamanagement
- Bachelor of ScienceWU Wien2018BWL (Business Administration)
- Professional Certification: Data Scientist - Machine LearningCodecademy2025
- Professional Certification: Data Scientist - AnalyticsCodecademy2024