Michaela Lücke

digital analytics | social, web, app

Nuremberg, Germany

  • 49.4538
  • 11.0772
  • Unverbindlicher Tarif 550€ / Tag
  • Berufserfahrung 2-7 Jahre
Projekt anbieten

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In Teilzeit, Abends & am Wochenende


Führt alle Aufträge im Homeoffice durch
  • ≤ 1 Woche
  • ≤ 1 Monat
  • 1 bis 3 Monate
  • 3 bis 6 Monate
  • ≥ 6 Monate


  • Geprüfte E-Mail-Adresse
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Fähigkeiten (26)

Michaela in wenigen Worten

I am an experienced Data Analyst and Digital Strategy Consultant who has successfully supported international for-profit as well as non-profit organizations with their digital marketing campaigns and website optimization projects.

What I can help you with:
- Support you in formulating a goal-oriented digital strategy that supports your company mission
- Implement and setup your Google Analytics account (incl. Google Tag Manager, Dashboards, Goals) to measure performance against KPIs
- Setup campaigns in Google Ads or Facebook and optimize
- Analyze your website, app, or campaign performance and identify opportunities for improvement (Growth Hacking)

Non-Profit Organisation specific:
- I can help you apply and administrate the Google Ad Grant and help you define your paid search strategy, set up campaigns, monitor and optimize.

I am able to work on projects in German or English.

Projekt- und Berufserfahrung

Januar 2019 - Heute | Nürnberg, Deutschland

Digitalagenturen & IT-Consulting

Whole Whale

Digital Analytics & Strategy | EU

- Consulting on Digital Marketing Strategy and Analytics
- Supporting clients setting up and optimizing their Digital Marketing campaigns (SEO, Paid Search, Social Media Analytics, Facebook Marketing, eCommerce Analytics and Optimization)
- Focus on non-profit organizations and Google Ad Grant (setup, administration, paid search optimization)
- Performance Reporting and Data Visualization (using Google Data Studio, Google Analytics Dashboards, etc.)
November 2016 - Juni 2017 | Herzogenaurach, Deutschland


adidas- Adidas Group

Manager Digital Analytics | MOBILE APPS

- Supported mobile app POs and developers in defining measurable goals and objectives and selecting meaningful KPIs to measure success and optimize selectively.
- Continuously drove and executed advanced and innovative analytics methodologies and ideas such as network analysis on our referral programs leading to adaptations in strategy that contributed to improved business performance.
- Built new mobile app analytics growth stack including analytics, attribution, and data management capabilities.
Juni 2017 - Juli 2019 | Herzogenaurach, Deutschland


adidas- Adidas Group

Senior Manager Digital Analytics | MOBILE APPS

Global analytics lead for adidas mobile apps and services.
- Providing end-to-end reporting and analysis around the mobile product experience (including attribution, social media, Web, ecom).
- Coordinating tool implementation, ensuring data quality and generating insights & recommendations to stakeholders across key business units like Football and Originals.
- Collaborating with cross-functional teams to support data-driven decision making and create consumer value.
Juli 2019 - Heute | Herzogenaurach, Deutschland


adidas- Adidas Group

Senior Manager Digital Analytics | OUTDOOR

Global insights partner for the adidas Business Units Outdoor, Specialist Sports, and Golf.
- Engaging and connecting with stakeholders of the Outdoor BU across a range of functions (finance, digital commerce, CtC, sports marketing, brand comms, etc.) to understand priority business questions and service them with data and insights in the most effective and efficient way.
- Managing analytics demand and analysis execution across the digital marketing funnel and various digital channels (social media, web, app, etc.) and identifying opportunities to drive growth and optimization throughout the funnel.

Ausbildung & Abschlüsse

  • Master of Science - Management Information Systems (Wirtschaftsinformatik)

    University of Memphis, TN - USA

  • Bachelor of Marketing & Business Administration (BWL)

    University of Mississippi, MS - USA



  • Certificate of Business Information Assurance

    University of Memphis



  • German

    Fließend/ Muttersprache

  • Englisch

    Fließend/ Muttersprache

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