Maria U., Marketing Expert & Content Creater & GER Transla.

Standort: Geneva, Schweiz

Ist bereit bei Ihnen im Büro zu arbeiten, in

Geneva und Umkreis (bis zu 50 km)

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Hello! I am a professional translator and proofreader specializing in English and French to German translations, as well as German proofreading. I ensure precise, culturally accurate translations and polished texts that stand out. With experience in marketing, I also provide advice to help you craft strategies and messages tailored to the German-speaking audience. Whether you need accurate translations, flawless proofreading, or marketing insights, I’m here to help you succeed. Let’s bring your ideas to life in perfect German!

Visilabgroup
Content & Marketing Specialist
GESUNDHEIT & WELLNESS
Oktober 2024 - Januar 2025 (3 Monate)
Geneva, Schweiz
Digital Content & Marketing Specialist – Visilab Group
As part of the digital team at Visilab Group, I developed the branding strategy to align with the company’s vision and future goals. I managed the content strategy and operational copywriting, ensuring a strong and consistent digital presence. Additionally, I led trade marketing negotiations with key partners such as Johnson & Johnson and Alcon, securing investments to design impactful digital campaigns. These initiatives were aimed at driving website traffic, engaging customers, and increasing online sales.
Branding Content marketing Copywriting Trade marketing
Wella Company
Marketing Project Manager OPI / Sales Trade Marketing Senior Analyst I
Januar 2024 - September 2024 (8 Monate)
Geneva, Switzerland
As the Trade Marketing Manager for OPI, a leading high-end nail polish brand in Switzerland, I drive strategic initiatives to enhance brand visibility and growth across key accounts and the retail market. Key Responsibilities:
- Product Referencing: Manage product referencing and negotiate order placements with key accounts. Collaborate with supply management to develop product materials and tailor assortments to client needs.
- Market Launches: Analyze product performance to maximize sell-out potential. Coordinate local promotional activities and lead product launches to optimize market presence and reduce overstock.
- In-Store Displays/Furniture: Organize planning and transformation of in-store displays, ensuring successful POS openings and transformations. Manage logistics and quality control of merchandising elements.
- Logistics and Order Management: Oversee order management and transport planning, coordinating quality controls to maintain display standards.
- Merchandising Mandates: Direct external agencies to maintain consistent brand image, monitor budgets, and collaborate with the sales team to address client needs.
- Key Account Projects: Identify business drivers to enhance sell-in and sell out, strengthen relationships with key accounts, and participate in strategic meetings. Achievements:
- Lead successful OPI product launches and initiatives, increasing brand visibility and market share in Switzerland.
- Improve logistics processes to enhance efficiency and reduce costs.
- Build strong relationships with key accounts, driving brand growth and customer satisfaction.
Chubb Sicli Switzerland
Marketing Manager
April 2018 - Januar 2024 (5 Jahre und 9 Monate)
Plan-les-Ouates, GE, Switzerland
In this role, I led and executed comprehensive marketing strategies that significantly enhanced brand visibility, audience engagement, and business growth across multiple channels. My core responsibilities included:
- Developing and managing strategic marketing campaigns: Created targeted, impactful campaigns aligned with business objectives, resulting in greater brand presence and audience reach.
- Overseeing advertising and social media efforts: Managed content calendars, social media accounts, and ad placements, driving meaningful engagement across platforms and increasing web traffic.
- Analyzing and optimizing campaign performance: Utilized analytics to track key performance metrics, enabling data-driven adjustments that improved the effectiveness and reach of campaigns.
- Producing marketing materials: Coordinated with internal teams and external vendors to produce high-quality marketing materials, streamlining production workflows and ensuring timely delivery.
- Managing marketing budgets: Developed and tracked budgets to ensure resources were allocated effectively, maximizing the impact of each campaign.
- Implementing digital marketing initiatives: Spearheaded SEO, content marketing, email, and online advertising efforts, leading to substantial gains in audience interest and lead generation.
- Collaborating cross-functionally: Worked closely with sales, product, and other departments to align goals, support lead generation, and enhance customer acquisition, directly contributing to company growth.
- Leading content creation and message alignment: Created and curated content for both internal and external platforms, ensuring a consistent and cohesive brand voice.
- Training and development: Provided communication training to teams, including workshops on effective email practices and presentation skills, fostering better collaboration and internal communication.