Liza W., Content-driven product & brand storytelling

My Passion:

The development of strategic narratives and their translation into target group specific formats and experiences.

My Experience:

I look back on more than 15 years of experience in a wide variety of formats in corporate communications: From workshops to brand and product presentations & stagings as well as immersive media experiences, to large cultural show productions and art exhibitions on international level.

After successfully leading and managing large-scale productions, i further expanded my strategic know-how with a master's degree in digital communication in 2019 to advise and support my clients in their projects in the long term.

Want to know more?

References on liza-wiegand.com

BMW

Creative Lead & Consultant

AUTOMOBILSEKTOR

Februar 2022 - Oktober 2022 (8 Monate)

THE NEW i7 EXPERIENCE 2022, MALLORCA

Client: BMW Group | Lead agency: George P. Johnson

Creative direction & creative team lead : Overall concept, storytelling & dramaturgy, development of product & brand workshops

BMW

Creative Director / Content Lead

AUTOMOBILSEKTOR

März 2021 - Oktober 2021 (8 Monate)

BMW PRODUCT & BRAND EXPERIENCE 2021, MUNICH

Client: BMW Group | Lead agency: George P. Johnson

Creative direction/Content lead agency for GPJ: Development of product workshops, dramaturgy & show design

Digital Business University Berlin

Creative Project Lead

BILDUNG & E-LEARNING

September 2020 - Mai 2021 (9 Monate)

WEBSITE RELAUNCH for the Digital Business University Berlin

Consulting, development concept, supporting UX- conception and overall project management

Leadership in digitaler Kommunikation (M.A.)

Universität St.Gallen / UDK Berlin

2019

Masterthesis: Gamification of on-the-job trainings for a sustainable development of employee competence for more willingness to change