Fähigkeiten (8)
Lisa in wenigen Worten
Hi, I am Lisa, founder of Core Events - your partner in crime for your business events in Germany, Europe and beyond. Connecting mindsets and thought leaders is my passion and key for growth. Together we create customized event touchpoints to support your company being visible and active as thought leader in your industry.
Make your service or product more relatable and accessible trough your own events. Get new leads, nurture existing customers and build a longterm fan community of your business.
Core Events covers all aspects of B2B event marketing while carefully crafting the event in line with your brand and product identity helping you to meet your business goals. Wether the touchpoint is digital such as webinars or live events like conventions, product launches, trade fairs or sales & customer events, together we turn your events into strategic pillars of your integrated marketing mix.
Projekt- und Berufserfahrung
- CORE EventsEvent Management Expert & FreelancerSeptember 2022 - Heute (2 Jahre und 3 Monate)- Connecting thought leaders - You have an event in mind? Let's talk: [email protected]
- AlascoLive- & Digital Event Marketing ManagerinSeptember 2021 - Oktober 2022 (1 Jahr und 1 Monat)Munich, GermanyOwnership of event marketing touchpoints to target all stages of the sales funnel (new leads, nurturing, customer relations)- Positioning Alasco in line with brand identity at external industry events such as trade fairs, conferences- Developing Alasco owned event brands & campaigns (live & digital) such as conferences, incentives, online seminar series and webinars to attract & nurture MQLs- PR related event topics, such as speaker placement at industry conferences, summits etc.- strategic development of events within the integrated marketing mix- A-Z event management- event promotion- partner, media and speaker acquisition & negotiations- budgeting- monitoring & KPI tracking- external & internal stakeholder management (Sales enablement, C-Level, Branding, etc.)
- Parkhotel Egerner HöfeEvent Sales CoordinatorOktober 2020 - August 2021 (10 Monate)Tegernsee, Germany
Externe Empfehlungen
Ausbildung & Abschlüsse
- Master of ScienceUniversität Hohenheim2019Master of Science - MS, International Business and Economics
- Erasmus-Auslandssemester, Business, Management, MarketingUniversity College Cork2016Erasmus-Auslandssemester, Business, Management, Marketing
- Bachelor of ArtsUniversität Passau2016Bachelor of Arts - BA, International Cultural and Business Studies