- HORNFreelance Marketing Growth Strategist | New Technologies and InnovationNovember 2022 - Heute (2 Jahre und 6 Monate)
- Arvato SystemsSenior ConsultantJanuar 2023 - Heute (2 Jahre und 4 Monate)Berlin, GermanyResponsible for strategy and growth across our Digital Experience practice including portfolio domains and IP evolving around like Customer Experience, Customer Data, Loyalty, Digital Identity, Product Data and Digital Sales.
- KÖNIG GALERIEHead of MarketingJuli 2022 - Dezember 2022 (5 Monate)Berlin, GermanyLeading a team of +12 brilliant minds (direct and indirect reports) to orchestrate and execute global omni-channel strategies and initiatives across Brand, Content, Design, CRM, Retention Marketing, Experiential Marketing, E Commerce and Social Media for Fine Art, limited Editions and NFT collections (P&L responsibility) with the goal to secure and scale marketing revenues working with renowned artists like Refik Anadol, Alicja Kwade, Claudia Comte and others. Strategy Lead with direct responsibility for the execution of Metaverse and Web3 programs for KÖNIG GALERIE and gallery artists. Establishing and cultivating key brand, platform and agency partnerships (e.g. Porsche, Cartier, Hublot, Apple, Google, Decentraland and more) to build long term relationships.
- Master of ScienceEdinburgh Napier University2017Master of Science (M.Sc.), Double degree, International Marketing
- Master of ScienceIPAG Business school2017Master of Science (M.Sc.), Double degree, International Marketing
- Graduate Marketing Summer School at IDM LondonInstitute of Data & Marketing (IDM)2017Graduate Marketing Summer School at IDM London
- Semester abroadSuffolk University2014Semester abroad
- Bachelor of ArtsJustus-Liebig-Universität Giessen2016Bachelor of Arts (B.A.), Intercultural Communication and Business