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Larisa in wenigen Worten
Having 15 years of experience in Marketing & Communications I developed to Entrepreneur, passionate about bringing ideas to life. I'm building communication strategies that helping brands go to market and connect with their key audience focused on fashion, sports, lifestyle and technology.
At present I develop the strategy that enable small local brands and influencers to grow, promote products and increase sales in social media. Supporting on creative and influential content creation for social media platforms: instagram, TikTok, Facebook.
Work experience with international brands, industry experts and opinion leaders such as: The North Face, New Era, Vans, Quiksilver, Heineken, Wrangler, Monster Energy, TIGI, Amway, Borjomi etc. Supporting European and Russian events - Freeride World Tour, Adrenalin Games, World Cup Skateboarding, Quiksilver New Star Camp.
In 2019 I moved to Berlin and created a start-up and managed it development from the scratch, focusing on social media as a main sales channel, on content strategy, influencer marketing and collaborations.
ACHIEVEMENTS
International brands launches in Russian market
Collaboration with Olympic Champions, Movies stars, Celebrities and Influencers
2 Touristic agencies founded. 80% customers came from Social media
Partnership with "Moscow Government - Moscow Connected City 2020" forum organisation
Successfully community building
Launching consultations and educational lectures about Berlin
HARD SKILLS
PR & Communications 10+ years
Brand strategy
Product launching - Go to market strategy
Digital & Campaign Marketing
Social Media Marketing
Content Strategy & Storytelling
Influencer Marketing
Building personal brand
Project management
Event, collaborations and community management
SOFT SKILLS
Entrepreneur mindset
Communication skills & networking ability Self-development
Сreative
Leadership and Team working skills Adaptability, stress-resistance, flexibility Good organisation & planning skills
Projekt- und Berufserfahrung
- Marketing & Business ConsultingMarketing & Business ConsultingBERATUNG & AUDITSMärz 2021 - Heute (3 Jahre und 7 Monate)Berlin, Germany
- City Hackers Berlin Tourist AgencyCo-founderREISEN & TOURISMUSApril 2019 - Heute (5 Jahre und 6 Monate)Berlin, Germany
- City Hackers Russia Tourist AgencyCo-founderREISEN & TOURISMUSApril 2017 - März 2020 (2 Jahre und 11 Monate)Moscow, Russia
Externe Empfehlungen
Ausbildung & Abschlüsse
- Master's degree, Public RelationsHerzen State Pedagogical University of Russia2012Public Relations&Communications