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Lara Klinkenberg

Marketing Generalist & Creative Product Enthusiast

Remote aus Düsseldorf

3 Empfehlungen

Unverbindlicher Tarif 800 € /Tag
Berufserfahrung > 7 Jahre
Antwortrate 100 %
Antwortzeit 1h

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Dieser Freelancer hat angegeben, Vollzeit verfügbar zu sein, hat dies aber seit mehr als 7 Tagen nicht mehr bestätigt.

Angebot einholen Das Projekt startet erst, wenn Sie das Angebot von Lara annehmen

Standort: Düsseldorf, NW, Deutschland

Nur remote: führt Projekte hauptsächlich remote aus

Projektdauer

≤ 1 Woche
≤ 1 Monat
1 bis 3 Monate
3 bis 6 Monate
≥ 6 Monate

Unternehmensgröße

1 Mitarbeitende
2 - 10 Mitarbeitende
11 - 49 Mitarbeitende
50 - 249 Mitarbeitende
250 - 999 Mitarbeitende

+2 andere

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Geprüfte E-Mail-Adresse

Deutsch

Muttersprachlich oder zweisprachig
Englisch

Muttersprachlich oder zweisprachig

I'm a creative marketing and product enthusiast with 6+ years of diversified professional experience in inbound marketing, branding and product management in the B2B SaaS space.

My mission is to build and market products that people love by understanding their problems and designing solutions that create value and make an impact.

ONE HIRING

Head of Marketing & Product

Düsseldorf, Germany

Juli 2022 - Heute (2 Monate)

ONE HIRING is a HR-Tech platform specialising in the placement of Tech & Finance candidates in the professional services space.

Within 3 months, I conceptualized, build and launched ONE HIRING – HR-tech platform to digitalise and automate existing recruiting processes. The platform became the key driver for an organisational and cultural shift that enabled a transition from a traditional recruiting business to a highly scalable RecTech platform (with medium double-digit Mn revenue, 120+ employees, international expansion and upcoming series A investment).

- Established an inhouse product and tech team to automate end-to-end recruiting processes
- Managed an external tech agency and 3 inhouse developers to build a two-sided talent platform
- Created the entire product design concepts, feature specs and branding for the platform brand
- Developed and implemented product roadmaps, strategy and product OKRs
- Initiated and led the implementation of cloud-based hosting, productivity and agile PM tools
- Reported directly to the CEO and CPO of the business
- Built and professionalized the company’s marketing department from 0 to 5 marketers
- Created and optimized 5 corporate websites, social media strategies and digital presence
- Developed a 360 degree marketing strategy for three brands while executing integrated digital marketing campaigns to raise brand awareness, increase traffic (+250%) and generate leads (+2k)
- Designed and implemented go-to-market strategies and product marketing initiatives (3 product launches, 1 relaunch: tech and finance platform)
- Build and Implemented and managed several marketing & automation tools

upugo.app by Redtribe

Co-Founder

September 2021 - Heute (1 Jahr und 4 Monate)

91% of employees left their last employer due to missing opportunities for personal growth.

The modern workplace of today is becoming increasingly digital, remote and people-centric. Employees no longer only see the transactional part of their job. Technology is creating the need to keep up with constant change in skills, competences and responsibilities in a fast-paced economy. Organisations have to rethink the way they retain a digital and decentralised workforce with mechanisms to foster growth, collaboration and culture.

With upugo, we strive make people development a habit in organisations across the world.

We envision upugo to become a people empowerment platform for self-organised and remote teams.

Our mission is to enable people, teams and organisations to grow better together.

upugo - Get Growing

Elliott Browne

Head Of Marketing

Düsseldorf, Germany

November 2020 - Juli 2022 (1 Jahr und 8 Monate)

THEBIG4

Head Of Marketing

Düsseldorf, Germany

November 2020 - Juli 2022 (1 Jahr und 8 Monate)

InVision Group

Global Marketing Manager

Düsseldorf, Germany

September 2016 - November 2020 (4 Jahre und 2 Monate)

InVision Group is a B2B SaaS company and award winning WFM solution for contact and service centers globally.

- Developed and executed digital marketing activities on a global scale (UK, IE, CA, US, DACH)
- Managed the migration and adoption of a company-wide automation platform (HubSpot)
- Initiated and coordinated an international conference series (+400 visitors, 2-3 days events)
- Led rebranding initiatives of a B2B SaaS product, including brand strategy, positioning and CI
- Implemented marketing experiments, A/B and multivariate testing to optimize CR (from 5 to 15%)
- Developed a content marketing strategy to increase thought leadership positioning in the industry

Leading and executing inbound marketing strategies and activities on an international scale (US & CA, UK & IE, DACH, FR (IT & ES) while working in a cross-functional and agile team.
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Affiliate & Relationship Marketing
- Lead Nurturing & Automated Marketing Campaigns
- Landing Page & Conversion Rate Optimization
- Event Management
- Reporting & Analytics
- Close collaboration with Product Management, local Sales and Customer Success Teams Tools:
- HubSpot
- Google Tech Stack: Google Ads, Search Console, Analytics, Optimizer, Data Studio, Google Sheets etc.
- GitHub
- Mailchimp
- Event Brite
- Survey Monkey
- Rybbon
- Trello Way of working:
- Agile methodologies & lean thinking
- OKR setting and reporting
- Autonomous decision-making, flat hierarchies and fluid teams

Inbound-Marketing Performance Marketing Branding Social Media Marketing CRM SEM Marketing Automation Marketingstrategie

Nestle Nespresso

B2B Marketing Intern

Düsseldorf, Germany

Februar 2016 - August 2016 (6 Monate)

B2B Marketing, strategy & operations, online lead generation, Event Management, CRM Support - for Nespresso Business Solutions.

- Organisation and coordination of new product launches
- Development and coordination of promotional activities
- Market analyses and reporting
- Active support and involvement in Event Management and agency relations
- Close collaboration with regional sales teams
- Creation of sales presentations, marketing collateral
- Development of an Excel-based order template for sales representatives
- Development and execution of a well-found bachelor thesis project
based on a real business problem

KPMG - KPMG Organisation

Business Development Trainee

Düsseldorf, Germany

September 2015 - Februar 2016 (5 Monate)

- Supporting the Markets Division and assisting in daily business
- Executing a CRM SAP Project for family owned businesses
- Responsible for master data management & evaluation
- Conducting market research and target group analysis

Metro AG - Metro Group

Corporate Marketing Intern

Düsseldorf, Germany

Januar 2015 - Juli 2015 (6 Monate)

- Assisting the global CRM Department in daily business (CRM reporting, analytics and department meetings)
- Campaign management and targeted marketing initiatives (Direct marketing, mailings and marketing collateral)
- Creation of articles and PP-presentations (Corporate and Metro Cash & Carry)
- Setting up centralized intranet platform structure and file storage/documentation methodology to enhance digital collaboration across country-specific marketing teams
- Business case development and planning of an inhouse Metro Cash & Carry gastronomy project: Innovative Gastronomy In-store Start-ups; "Empowering next-generation restaurateurs"
- Research and writing of a practical work placement report: Big Data, Bigger Marketing

trivago

Online Marketing Trainee

Düsseldorf, NW, Deutschland

September 2013 - Dezember 2014 (1 Jahr und 3 Monate)

- Responsible for search engine optimization (SEO) and link-building for english speaking markets (UK, Ireland, New Zealand, Australia)
- Building and maintaining long-term partnerships with tourism and travel related websites
- Definition, execution and testing of communication and acquisition strategies
- Optimization of Google-rankings, keyword analysis and on-site performance
- Assisting in content marketing and social media marketing

Fifteen S.C. - Nederland

CO-Founder, CEO

Venlo, Netherlands

September 2013 - Juli 2014 (10 Monate)

University start-up accelerator project with a duration of 2 semesters
- foundation, building, structuring and leading a start-up business of 12 students
- developing and implementing an innovative/differentiated product concept and branding
- Jong Ondernemen company pitch Roermond (2nd place)
- ensuring successful market entrance to the Dutch and German jewelry market (differentiation focus, B2C and B2B, multiple channel distribution, highly social media related)
- set up of a sound business plan, semi-annual and annual reports
- continuous delegation of task, leading departments (Finance, Sales, Production, Marketing, PR, HR, GM) and structuring/ holding weekly company meetings
- administrative work (agendas, minutes, presentations)
- planning and implementation of promotional -, sales and PR activities (product pitch, setting up internet presence/ websites/ social networks, promotional video clip, B2C selling, B2B customer acquisition and negotiations
- internal and external communication of company values, goals and milestones

If you are looking for someone not only trying to understand your product and how your company works, but also constructively challenging and refining the task at hand, you are looking for Lara. Give her a problem to solve and her troubleshooter-mentality will holistically solve it, develope it to the next level and communicate the process faultless. Give her an objective and she will ask the right questions, put all her energy into it and surprise you with the result. If she is missing skills to progress the project, she will just add them to her already impressing toolbox. Even if they are from a completely different field of expertise - never seen someone picking up new skills like that. All while being a joy to work with and someone to decompress with after a hard days work. i cannot recommend her enough.

Loved to collaborate with Lara back in the days when we worked within InVision AG. It's always a very grateful thing if an engineer (what I am) receives so much empathy from other roles, like marketing, when it comes to understanding the technical challenges or tasks that needs to be done. And it's totally overwhelming if someone from marketing, like Lara, is also willing to take over some simple tech tasks for both supporting and engaging the whole challenge. Her communication skills are outstanding and she knows how to present and reason her visions and ideas. Her pro-active way of dealing with business related tasks shows that she is always thinking not only inside her frame, but reviewing everything in a real holistic way - no doubt that she got promoted for being head of in several departments afterwards. Hope one day our business paths will cross again, loved the collaboration and totally recommend Lara!

Lara kennt sich in verschiedenen Themen rund um digitale Produkte und Marketing hervorragend aus. Dabei zeichnet sie nicht nur ihre hohe Kompetenz aus, man spürt auch ihre Leidenschaft und Motivation. Als Organisationstalent kann sie spielerisch verschiedenste Aufgaben jonglieren und verliert dabei durch ihre langjährige Erfahrung die wichtigen Dinge nie aus den Augen. Sie sieht immer das Gesamtbild, daher ist sie auch für strategische Themen besonders qualifiziert. Lara ist die perfekte Allrounderin für einfache, aber auch technisch-komplexe Produkt- und Marketingthemen, die sie sowohl operativ als auch strategisch gleichermaßen professionell begleiten kann. Eine klare Empfehlung!

Master of Business Administration (M.B.A), General Management

Post University

2019

Double-Degree Master Program
Main Modules & Courses:
- Economics – Applied Accounting & Finance
- Project Management
- Organizational Creativity
- Competitive Intelligence
- Business Strategy & Planning
- Strategic Integrated Marketing Communication
- Financial Modeling / Financial Tools for Managers
- Quantitative Analysis & Decision-Making for Managers
- The Future of Management & Leadership
- Organizational Dynamics & Effectiveness

Master Thesis Project (Grade: A):
Transforming B2B customers into Brand advocates
An empirical study of customer engagement in a
contemporary marketing context.
Master of Arts (M.A.), General Management

Steinbeis-Hochschule-Berlin

2019

Double-Degree Master Program
Main Modules & Courses:
- Methods of Empirical Social Research
- Functional Areas of Management
- International Business Development
- Leadership and Competences
- Business Law

Master Thesis Project (Grade: 1.0)
Transforming B2B customers into Brand advocates
An empirical study of customer engagement in a
contemporary marketing context.
Bachelor of Business Administration (B.B.A.), International Marketing (EN)

Fontys Venlo University of Applied Sciences

2016

International management studies (UK stream) with a highly practical
focus on theory-business transfer by means of a diversified curriculum,
integrated internships and project-based collaboration with international
companies.

Bachelor Thesis Project:
Inbound Lead Generation – What Else?
Accelerating B2B customer acquisition for Nespresso on digital channels
through visibility, audience engagement & interaction.
International Business Certificate, International Business and Economics

ISM University of Management and Economics

2015

Successful completion of an internationally certified 6 month exchange program consisting of a selected set of courses:
- Branding and Communications Management
- Crisis Management
- Doing Business in a Global Economy
- Intercultural Communication
- Strategic Controlling
- Strategic Public Relations
University Entrance Diploma (A-levels)

Städt. Rurtal Gymnasium

2012

Higher level courses:
- English
- Biology
- Social Sciences
Final Grade: 2.3

Lara Klinkenberg

Marketing Generalist & Creative Product Enthusiast

Standort und Mobilität

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Fähigkeiten (42)

Lara in wenigen Worten

Projekt- und Berufserfahrung

ONE HIRING

upugo.app by Redtribe

Elliott Browne

THEBIG4

InVision Group

Nestle Nespresso

KPMG - KPMG Organisation

Metro AG - Metro Group

trivago

Fifteen S.C. - Nederland

Janosch Ganns - FolderSys GmbH

Acun Gürsoy - DeepUp GmbH

Nadine Fraiss - ONE HIRING

Ausbildung & Abschlüsse