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Krunal Harne

senior marketing consultant - B2B

Kann in folgende Städte reisen: Berlin, Berlin, Hamburg, Hanover, Cologne, Munich

  • 52.517
  • 13.3888
  • Unverbindlicher Tarif 350 €/Tag
  • Berufserfahrung 7 Jahre und +
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Standort und Mobilität

Standort
Berlin, Germany
Ist bereit bei Ihnen im Büro zu arbeiten, in
  • Berlin und im Umkreis von 50km
  • Berlin
  • Hamburg
  • Hanover
  • Cologne
  • Munich

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Geprüfte E-Mail-Adresse

Kategorien

Fähigkeiten (7)

Krunal in wenigen Worten

Specialised in B2B Marketing for Software, AI Platforms and Next Generation Technologies. Expertise in B2C e-commerce and on-demand (Uber for X) platforms. Passionate about writing and exploring new places. Quick learner and a believer in empathy.

Highlights of my work:

- Strategising and Leading Marketing (Branding to Managing all Digital & Offline channels)
- B2B Marketing: Lead generation (MQL), Sales Funnel, DRIP Campaigns using Hubspot
- Proficiency in SEM, SEO, Social Media, email Marketing, Content Strategy
- Expertise in customer acquisition, retention & engagement through web analytics (conversion funnel optimization)
- Mobile App marketing with ASO (App store optimization)
- Working with startups and mid-sized companies. Helping early stage startups with Marketing roadmaps & budget management.

Projekt- und Berufserfahrung

Multiple

Digitalagenturen & IT-Consulting

Freelance Marketing Consultant

Berlin

September 2018 - Heute (3 jahre und 9 monate)

B2B Marketing:

• Consulting Marketing teams with defining and optimizing different stages of Sales Funnels using tools such as Hubspot and Salesforce.
• Creating lead generation strategy and campaign execution across different channels of Marketing such as Google AdWords, Paid Social Media – LinkedIn and Facebook.
• Creating automation workflows (DRIP Campaigns) for Lead Nurturing in Hubspot.
• Implementing customized email automation based on Lead Scoring to monitor quality of leads, and increase their velocity down the funnel.
• Working with the analytics team to create reports and dashboards for visualizing important KPIs.

Analytics:

• Supporting multiple partners in Germany & Australia with setting up Marketing Analytics engine. Mentoring junior analysts with process automation.
• User Journey Visualization (UI, Product, BI, Data)
• Conversion funnel optimization (e-commerce)
• Sales Funnels (B2B for SaaS, IT/Software, AI Companies)
• Attribution Modelling
attribution modelling B2B Marketing SEM Social media Marketing automation

Next Digital Labs

Digitalagenturen & IT-Consulting

Advisor, Senior Marketing Strategist

Dezember 2015 - Juli 2018 (2 jahre und 6 monate)

Worked with SME's in US, Europe, APAC to set up their Marketing engine for Lead Generation, Lead Nurturing and Sales. Expertise in inbound as well as outbound for both B2B & B2C.

- Multi-Channel Online Marketing (Strategy, Budget Management, Execution, Mentoring)
- SEO, SEM, ASO, Affiliate Marketing, Email, Social Media
- Lead generation & Nurturing (Hubspot, Salesforce, SAP)
- Conversion funnel optimization for e-commerce products
Marketing Branding b2b marketing hubspot Marketing analytics Facebook Marketing Google AdWords Google Analytics

Xenon Autmotive

Automobilsektor

Head of Marketing

Bengaluru, India

April 2015 - Dezember 2015 (8 monate)


Strategizing and leading marketing, end-to-end, right from branding to managing all the channels of Marketing for the product Cartisan. Achieved 100K App downloads. Worked on the strategic partnerships with various brands, and promotions with the brand ambassador & investors.

Global Analytics

Banken & Versicherungen

Marketing Analyst

Chennai, India

Juli 2013 - Februar 2015 (1 jahr und 7 monate)

• Optimized the conversion funnel for PPC, lead provider affiliate and social media marketing campaigns for the payday lending product in order to improve overall conversion rates.
• Implemented on-page and off-page SEO to achieve a constant rank in top 5 for generic keywords on Google. Structured several pages along with URL optimization.
• Partnered with top affiliates in the domain and optimized the conversion rates from different meta-search websites by A/B testing multiple conversion funnels.
• Improved the conversion rates by ~6% by analyzing the conversion funnel in sync with the keyword search to improve search engine optimization of the e-commerce product (right from a website visit to final purchase of an item) using Google Analytics.
• Worked with the UX and web analytics team in order to solve complicated website issues such as page bounce and withdrawals, browser compatibility, field errors, page load time to enhance the UX and conversion rates.
• Created marketing dashboard and automated weekly marketing reports using warehouse data (MySQL) and Google Analytics.
• Worked on Social Media organic and paid (mainly Facebook and Twitter) to drive sales for the e-commerce product.