Specialising in human-centred qualitative research and strategic design, I support companies and organisations think about their services and products in entirely new ways.
I put people and their stories – not consumers – at the heart of research techniques designed to explore the problem-space with unique rigour. I want to ensure insights don’t remain imprisoned in powerpoint presentations but go on to form the basis of genuinely innovative products and services – sustainable, usable, accessible and life-changing.