Hi there and nice to meet you!
My name is Joana Schwieger, and I am a Senior Freelance Project Manager with over 15 years of work experience in digital marketing.
During that time, I've led numerous projects from conception to launch and had the privilege of working with international industry leaders such as BAYER and Beiersdorf.
My portfolio spans digital marketing campaigns, mobile applications, web & SaaS tool development, Social media & Influencer marketing, as well as web analytics.
In particular, my skill set includes the following tasks:
- Setting up digital brand building via digital activities across channels and digital platforms.
- Managing digital teams to plan and execute marketing and communication projects, including digital marketing campaigns, social media campaigns (e.g. influencer campaigns) and online advertising.
- Leading and coordinating digital development projects, such as software and web development, content management systems, information architecture, SaaS, and e-commerce.
- Developing, curating, and segmenting online content to increase engagement and channel growth (e.g., image, video).
- Collaborating on fine-tuning generative AI models to facilitate bespoke inferencing for end-user clients
- Maintaining continuous checks on client metrics, optimizing and enhancing campaigns based on current trend data, and increasing customer engagement across digital channels.
I excel in coordinating cross-functional teams and motivating individuals toward shared goals. With my expertise and energy, I'm confident in supporting your company and clients in pursuing their growth strategy.
For more on my projects and work, visit my portfolio: joana-schwieger.com
I look forward to hearing from you!