Ivan Vuksanov, Product Design & Strategy

As someone who works at the intersection of product management and design, I am passionate about discovering and removing problems through a variety of methods, including research, experimentation, and collaboration. I believe that the best way to create a successful product or service is by understanding the needs and desires of its users, and working to address any pain points or areas for improvement.

To achieve this, I am always seeking out new research methods and techniques that allow me to gain deep insights into user behaviour and preferences. I am skilled in both quantitative and qualitative research methodologies, and I am able to use a variety of tools and techniques to gather and analyze data. Whether it's conducting user interviews, running surveys, or analyzing user behavior data, I am always looking for ways to better understand the needs and desires of the people who will be using the products and services I work on.

Once I have gathered insights from research, I then work closely with designers and other stakeholders to experiment with new ideas and solutions. I am a firm believer in the power of collaboration, and I enjoy working with a team to brainstorm and test new concepts. By combining research insights with design expertise, we are able to create innovative solutions that truly meet the needs of our users.

Ultimately, my goal as a strategic product designer is to create products and services that people love to use. I am driven by the challenge of finding and removing problems in order to create experiences that are intuitive, engaging, and delightful.