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Hanna in wenigen Worten
Hello! I am Hanna.
I am a Swedish-made-Berlin-based Strategist and Creative interested in impact-driven business strategies.
I listen, ask questions and create solutions as I guide brands, businesses, and institutions in doing better, and doing right. Combining design, strategy and storytelling I can create digital and analog experiences holistically. Supremely curious about human desires, the world, business, connectivity, sustainability, culture and our future.
I am a Designer with an interest in → Business & Innovation.
I am a Strategist turning ideas into → Visual Storytelling.
I am a Visionary Creative; I see → Design as a Mission.
👉 DESIGN DOING
Educated in interdisciplinary creative processes and hands-on design, I’m trained in transforming strategy into tangible visual concepts and various design outcomes. I can create sustainable stories and experiences for brands to better connect with their customers and fulfilling needs.
Art- & Creative Direction:
→ Brand Design
→ Spatial Experiences
→ Digital Experiences
→ Storytelling
→ Creative Consultancy
👉 DESIGN THINKING
Combining doing with thinking, I ask questions, analyse and research as it is essential to understand needs. I can help brands and businesses gain clarity, create value propositions, and future-proof decisions by breaking insecurity, and slow processes, to instead increase business impact + business growth.
Business Design :
→ Brand, Communication & Business Strategy
→ Consumer-, Market, Trend Insights
→ Agile Process Work
→ Human-Centered Solutions
→ Innovation Management
Projekt- und Berufserfahrung
- Studio Adén - Design Doing & ThinkingCreative Director & Business DesignerOktober 2010 - Heute (14 Jahre und 3 Monate)Berlin, Germany✌️DESIGN DOING & THINKING.✌️ ca 15 Years of experience in creative and strategic work + project management. + 200 Projects + 70 Brands covering different areas such as Lifestyle & Fashion, Cosmetics & Beauty, Retail, Food & Drinks, Start-Ups, Telecom Industry, Automobile and Yachts, Museums and Public Institutions, Tourism & Hospitality, NGOs, Health & Science, and Real Estate.
- Domus AcademyGuest LecturerDezember 2022 - Januar 2023 (1 Monat)Milan Metropolitan Area, ItalyMaster Luxury Brand Management: Lecturing in Business Design & Brand Strategy, at the Business Department.
- The KaDeWe Group,Art- and Creative DirectionJuni 2018 - Februar 2020 (1 Jahr und 8 Monate)Berlin, GermanyCreation of various communication tools for the three department stores The KaDeWe, Alsterhaus, Oberpollinger. _Campaign and Design Concepts _Social Media _Window Display Design _Event Design _Packaging Design
Externe Empfehlungen
Ausbildung & Abschlüsse
- Master of DesignUniversity of Gothenburg2009Bachelor's degree, Design
- Exchange Studies BA, Trends & IdentityZürcher Hochschule der Künste2009Exchange Studies BA, Trends & Identity