Guy Kedar

The Next Now is a boutique studio specializing in catalyzing business growth. We partner with companies and organizations worldwide, unlocking growth across product, data, marketing, and operations. Collaborating closely with C-suite executives across a diverse range of industries, we help businesses achieve transformative results.

Our approach begins with creating a system-level, outside-in overview of the business ecosystem. By understanding market dynamics and uncovering the needs, motivations, and behaviors of customers and key stakeholders, we answer the critical "whys" that data alone cannot reveal. This enables us to identify the most promising opportunities to drive and capture value. Our evidence-based recommendations empower businesses to craft actionable plans, prioritize investments, and build momentum with confidence.

We are proud to partner with some extremely cool brands, including IKEA, Spotify, Zalando, Adobe, Pinterest, HometoGo, Allianz, RoX, Yara International, Kranus Health, and more

Led the strategic offering at Ming Labs, enabling corporates and startups to identify growth opportunities, develop and test new value propositions, and build organizational capabilities.

- Defined Ming Labs' value proposition and designed its service offerings.

- Worked with leading brands, including Grohe, Telefonica O2, TÜV SÜD, Siemens, Carl Zeiss, EnBW, and BASF.

Supported key clients, including Marriott Hotels, Michelin, GE, Blizzard, Beiersdorf and SAB Miller, to identify growth opportunities through strategic frameworks, emerging technologies, and evaluation metrics.

- Designed and managed 'Marriott TestBED,' an open innovation program aimed at transforming the guest experience for Marriott Hotels.

- Spearheaded initiatives to pilot and integrate emerging technologies, driving innovation and measurable outcomes.