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Francie Weidner

digital marketing expert & passionate leader

München, Deutschland

  • 48.1371
  • 11.5753
  • Unverbindlicher Tarif 980€ / Tag
  • Berufserfahrung 7 Jahre und +
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In Teilzeit, 3 Tage die Woche

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Mobilität
Arbeitet teils in Ihrem Büro, teils im Homeoffice
Geografisches Einsatzgebiet
Sucht Aufträge in München und im Umkreis von 100km, Leipzig und im Umkreis von 100km, Hamburg und im Umkreis von 50km, Frankfurt am Main und im Umkreis von 50km, Würzburg und im Umkreis von 100km
Fähigkeiten
Sucht nach Aufträgen mit der Fähigkeit SEA, Performance Marketing, Team-Management, Digital Strategy, Marketing Strategy
Auftragsdauer
Sucht nach Aufträgen ≤ 1 Woche, ≤ 1 Monat, 1 bis 3 Monate, 3 bis 6 Monate, ≥ 6 Monate
Branche
Sucht Aufträge in den Branchen Digitalagenturen & IT-Consulting, E-Commerce, Energie, Banken & Versicherungen, Beratung & Audit et 34 sonstige
Mitarbeiterzahl
Sucht Unternehmen der Größe 1 Mitarbeiter/-in, 2 - 10 Mitarbeiter/-innen, 11 - 49 Mitarbeiter/-innen, 50 - 249 Mitarbeiter/-innen, 250 - 999 Mitarbeiter/-innen und 2 sonstige

Francie in wenigen Worten

I am passionate about building high performing teams and helping companies master the challenges of digitization.

My experience ranges from developing and implementing digital marketing strategies in medium sized companies to full responsibilty of performance marketing in a big group. The last years I have gained classic consultancy experience while building up three departments (SEA, Business Intelligence, Social Media).
I understand different customers`needs and know how to adapt to them with limited budget and time. I believe that data driven work is essential in the digital age in order to measure direct impact of marketing activities and adjust to customers needs fast.

I am convinced that knowledge transfer is key to change and therefore speak on conferences (OMR), events (Google) and hold lectures at universities.

If you need to speed up your business to compete successfully in the digital world you need the right team, the right tools and the right spirit!

Projekt- und Berufserfahrung

März 2017 - August 2019 | München, Deutschland

Digitalagenturen & IT-Consulting

OMMAX - Digital Solutions

Head of Paid Advertising & Business Intelligence

• Buildup and development of the departments Performance Marketing and Business Intelligence which consisted of the teams:
- SEA including six consultants managing over fourty partners with a yearly ad spend of around ten million Euro and an annual growth rate of forty percent
- Social media including three consultants with an annual revenue growth rate of hundred percent
- Business Intelligence with over ten international data analysts and engineers

• Hiring and training of highly performing experts’ team and implementation of automated processes and agile methods
• Definition of high-quality standards and guidelines
• Development of a technical infrastructure in a state-of-the-art cloud solution
• Establishment of pricing guideline
• Development of strong partnerships
- Google: achieving a joint business growth of over twenty percent yoy
- Tableau: establishment of an excellent customizable data visualization environment for internal
and external usage ready for scaling
Mai 2015 - Dezember 2016 | München, Deutschland

Telekommunikation

ProSieben Sat1 Media SE

Senior Online Marketing Manager SEA

• Data driven advertising
• Planning and managing mio€ yearly advertising spent for PPC campaigns
• Coordinating PPC activities of several brands in the DACH region
• Seeking new digital possibilities to improve performance
• In-depth analysis of performance
• Project management for marketing, product and analytics' topics
• Building and developing closed loop marketing & CRM
• Recruiting PPC support
• Evaluating and teaching colleagues
• Competitor Analysis
April 2012 - Mai 2015 | München, Deutschland

Reisen & Tourismus

FTI Touristik Group

Online Marketing Manager SEA & Product Management

• Coordinating of budget for several accounts/ campaigns
• Management of search and display campaigns in the search engine networks
• Creating display ads
• Analysis of reports with KPIs with the goal of increasing revenue
• Constant improvement of keywords according to search queries
• Analysis of competitors
• Retargeting valuable customers with goal of conversion optimization
• Management of product portfolio
• Price & competitor analysis
• Newsletter marketing activities
• Optimization of profit
• Contact with international business clients

Ausbildung & Abschlüsse

  • Master Official en Dirección

    Universidad Rey Juan Carlos

    2011
  • Bachelor of Arts in Business

    IMC Krems

    2009
  • Master of Arts in Business

    IMC Krems

    2011

Sprachen

  • Deutsch

    Fließend/ Muttersprache

  • Englisch

    Fließend/ Muttersprache

  • Spanisch

    Konversationssicher

  • Französisch

    Grundkenntnisse

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