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Branchenkenntnisse
Daniel in wenigen Worten
1️⃣ Entrepreneurial Execution:
I’ve founded multiple companies from scratch – spotting market gaps early and translating them into sustainable businesses. If you’re looking for someone who acts like a hands-on founder and thinks like a strategist, I’m your guy.
2️⃣ High-Stakes Consulting:
I’ve advised clients on multi-million dollar projects, providing strategic direction to optimize growth, profitability, and positioning. My role? To make sure every decision moves the needle.
3️⃣ Marketing Firepower:
Raised in a performance-driven marketing environment, I create end-to-end strategies that connect brand with bottom line. From positioning and messaging to funnel building and launch campaigns – I turn strategy into measurable results.
4️⃣ Creative Meets Analytical:
Whether it's crafting engaging content or engineering conversion flows, I thrive at the crossroads of creativity and performance. I balance big-picture vision with metric-driven execution.
📍 Industry-Specific Experience:
🏨 Hospitality:
Deep experience with OTA optimization (Booking.com, Airbnb, Expedia) and revenue management using tools like PricePoint. I also implement and automate operations with PMS platforms like Cloudbeds to streamline performance and guest experience.
🏭 B2B in Manufacturing & Railway Industry:
I’ve developed marketing strategies, led workshops, and created industry-specific content and campaigns that resonate – even in complex and highly technical markets. I help companies simplify their value proposition and communicate it clearly across channels.
🛒 Branding in eCommerce:
Built 10+ product brands from scratch within a fast-scaling eCommerce company that became a unicorn. From concept to identity, packaging, and storytelling – I bring brands to life with impact and market relevance.
🤝 Companies & Brands I’ve Worked With or Collaborated On:
Universal Music, H&M, Liebherr, Konica Minolta, Klarstein, Ubisoft, Sony, ProSieben Galileo
Projekt- und Berufserfahrung
- Menlo79 GmbHSenior Product Marketing ManagerSOFTWARE-HERSTELLERJanuar 2025 - Heute (5 Monate)Berlin, GermanyI implement the following topics: Lead generation measures, webinars, event advertising, classic media advertising, LinkedIn, paid ads
- wanderyCo-Founder & Chief Marketing OfficerHOTELGEWERBESeptember 2023 - Heute (1 Jahr und 9 Monate)Berlin, GermanyWe're building a tech-driven micro hostel-chain. We have opened our very first hostel in Dessau, Germany in May 2024. So what has happend between may and the end of the year?- 1,500 in 7 months- Visitors from 49 came to Dessau and stayed with us- Our on-site team organized 62 (International Exchange, Cocktail Evening, Movie Night, and more)- We boosted successfully the across all relevant channels compared to the former hostel manager and it's profitable again
- snisar.Marketing & Consulting FreelancerBERATUNG & AUDITSSeptember 2023 - Heute (1 Jahr und 9 Monate)In general, the same description would fit here as the general description of me in the Malt profile.
1 externe Empfehlung
HB
Henning Baumann empfiehlt Daniel
16.4.2025
Daniel hat uns beim Relaunch unserer Website begleitet – von der strategischen Ausrichtung über die Content-Konzeption bis hin zu regelmäßigen Sparringsessions, in denen wir gemeinsam an der klaren Positionierung unserer Marke & der Webseite gefeilt haben.
Die Mischung aus strategischem Blick und operativer Umsetzungsstärke war für uns extrem wertvoll. Es hat einfach Spaß gemacht, mit ihm fachlich als auch menschlich zu arbeiten.
Die Mischung aus strategischem Blick und operativer Umsetzungsstärke war für uns extrem wertvoll. Es hat einfach Spaß gemacht, mit ihm fachlich als auch menschlich zu arbeiten.
Ausbildung und Abschlüsse
- Digital Marketing: Disruptive Strategy ProgrammeSaïd Business School, University of Oxford2021Digital Marketing: Disruptive Strategy Programme
- Semester Abroad, International MarketingUniversity of California, Santa Barbara2014Semester Abroad, International Marketing
- Bachelor of Science in ManagementUniversity of Applied Sciences Europe2015Bachelor of Science (B.Sc.), Communication & Media Management