- FreelanceSocial Media and Communications ConsultantSOZIALE NETZWERKEMai 2021 - Heute (3 Jahre und 10 Monate)Berlin, Deutschland• Project Management & Consulting for key brand strategies @adidas global Go-To-Market Plans 2022/23• Influencer Management & Client Handling Zalando Xmas Campaign 2020https://www.facebook.com/zalando/videos/403031347418514• Social Media Concepts Zalando Men’s Campaign 2021https://www.wuv.de/marketing/jvm_und_zalando_ruecken_maenner_in_den_fokus• Social Media Strategy and Influencer Briefing for @continental_ tire global (121k followers)• Social Media strategy for new global BOSCH Group project @homeconnectapp (new launch)
- Jung von Matt SPORTSSocial Media und Communications ManagerSPORTMai 2019 - Mai 2021 (2 Jahre)Berlin, Deutschland@adidas_de (706k followers IG)• Creating communications strategies for adidas DACH market according to business objectives• Social media concepts and content production for owned and third party channels in line with global guidelines• Managing adidas DACH Social Media Channels and Community Management• adidas Runners City Night 2019, 1.2mio people reached organically(Ashley Yuki, Instagram) https://www.facebook.com/facebookbusiness/videos/768489133589788@sportsbaseberlin (launched Jan 2021, Community growthto 21k within 6 month)• channel launch strategy + partnership management with Facebook and Instagram• Creative briefings for sport marketing assetsHuawei Developers Conference 2020 (HDC) China & global AppGallery• Communication and Social Strategy for annual event (due to COVID, live stream for global community)• Coordinating information between creative team and stakeholders in China (Project Management)• Influencer and KOL research for digital activation of Huawei AppGallery (over 530 million active users)• Monotoring all Social Media accounts and live posting @AppGallery during conference
- act.3 GmbHProject ManagerSPORTSeptember 2017 - Oktober 2018 (1 Jahr und 1 Monat)Berlin, Deutschland• Creating concepts for high quality events e.g. European Athletic Championchips, adidas Summit, Parley Run for the Oceans• Leading the “LAB Kitchen”project at the adidas RUNBASE Berlin• Identifying new business drivers to increase revenues and implement the brand• Management of partnership activities• Monitoring revenue against budget and