Constanze Goetz

client-side interim management & consulting

Düsseldorf, Germany

  • 51.2254
  • 6.77631
  • Unverbindlicher Tarif 950€ / Tag
  • Berufserfahrung 7 Jahre und +
Projekt anbieten

Verfügbarkeit nicht bestätigt

Auftragspräferenzen

Mobilität
Arbeitet teils in Ihrem Büro, teils im Homeoffice
Geografisches Einsatzgebiet
  • Düsseldorf und im Umkreis von 100km
  • Hamburg
  • Munich
  • Berlin
  • Frankfurt am Main
Branche
Möchte lieber:
  • Mode & Kosmetik
  • Lebensmittelindustrie
  • Luxusgüter
  • Großhandel
Möchte lieber nicht:
Banken & Versicherungen
Mitarbeiterzahl
  • 1000 - 4999 Mitarbeiter/-innen
  • ≥ 5000 Mitarbeiter/-innen

Checkliste

  • Geprüfte E-Mail-Adresse
  • Die unterzeichnete Malt Freelancer Charta
    Die Charta lesen

Fähigkeiten (11)

Constanze in wenigen Worten

Independent Market Research Professional: Website following soon Interim Management (client side only) & consulting with various clients:
On continous basis:
• Since 2014: OTC: Strategic research with focus on U&A, packaging testing, concept testing, panel data and consulting regarding concept writing
• Since 2015: Spirits and alcoholical beverages: Strategic research with focus on brand equity trackings, advertising including media modelling, concept testing and U&A segmentations
• Since 2017: Cosmetics: Analyzing and negotiating market data of its structure with various teams including Nielsen-data and direct data from retail clients for implementation, weekly market data reportings
On project basis:
• 2014, 2015, 2017: Media: Preparing presentations of customer satisfaction survey; preparing team workshop by analysis of customer insights
• 2016: Coffee: Preparing annual insights presentation for management with focus on market analysis with panel data, shopper research, image trackings
• 2016: Hygiene products: Preparing workshop for shopper insights
• 2017: Food Equipment such as grills: Online-Survey among readers of customers magazines, analysis of global U&A and other insights, consulting regarding shopper research
• 2017: Travel: Consulting regarding concept writing
• 2017: Fashion: Marketing Mix Modelling, analysis of transactional data
• 2018: Retail: Shopper research regarding packaging for category management; research regarding flyers of retail advertising (project conducted by employee)
• 2019: Retail: Ad hoc research with focus on customer satisfaction surveys and analysis of transactional data also for loyalty program

Projekt- und Berufserfahrung

August 1995 - März 1998 | Düsseldorf, Germany

Presse & Medien

Market Horizons, Marketing- und Kommunikationsforschung GmbH of GREY group, Duesseldorf

Voluntary service (1995-1997) Market Research Assistant (1997-1998)

April 1998 - März 2001 | Düsseldorf, Germany

Forschung

RSG Marketing Research

Market Research Assistent (1998 - 1999) Project Manager (2000-2001)

April 2001 - Juni 2001 | Cologne, Germany

Chemie

Sara Lee Household & Body Care

Market Research Manager

April 2005 - Januar 2008 | Düsseldorf, Germany

Forschung

GN Research GmbH

Senior Project Manager & Business Unit Manager FMCG

Scope:
• Led a team of 6-8 employees
Successes:
• Increased efficiency of project management and therefore increased profitability
• Increased client and employee satisfaction by improved quality management, process optimization
• Acquistion of new clients
Responsibilities
• Consultancy across several clients (FMCG, consumer electronics)
• Development of client relationships, cross-selling of market research services
• Improving customer satisfaction
• Strategy of research service portfolio
• Relaunch of company website and public relations, direct marketing activitites
• Renenue of € 1.2 mio annually in business unit
Februar 2008 - März 2011 | Mannheim, Germany

Chemie

Reckitt Benckiser Deutschland GmbH

Market Research Manager Central Europe

Scope:
• Sole contact person for up to 70 internal clients regarding market research
• Marketing consultancy, driven by leadership of all market research activities in D-A-CH-NL, including ad-hoc an panel data (e.g. Nielsen, IRI, Drotax and direct data from retail clients)
• Sucesses
• Supported more accrate volume managment along business plans, based on holistic market and brand insights
• Improved launch success by better preparation, e.g. for Cillit Bang „Schimmelfrei“, Sagrotan „Seifenspender“ and relaunch of Sagrotan laundry sanitizer
• Optimized tracking of business performance (incl. 40 databases and rolling out new reporting system)
• Supported development of improved KPI sales scorcard for trade negotiations
Responsibilities
• Advised Central European management team on budget priorities, e.g. by assessing portfolio strategy for business reviews
• Uncovered strategic growth opportunities, guided all market research activities together with Management Board, Marketing and Sales department
• Conduction of market research and acting as market research consultant across entire marketing mix for all RB brands, i.E. Air Wick, Cillit Bang, Dobendan, Finish, Harpic, Sagrotan, Veet, Vanish, Clearasil, Kukident
• Generated broad variety of insights: shopper/ retail, consumer, market and product insights across categories
• Led and conducted market research trainings for Marketing and Sales department
• Supported global market research team in terms of best practice and local market specifics
• Cooperation in cross-functional teams
• Effective management of market research budget and steering research agencies, including purchases
Juli 2011 - Februar 2013 | Berlin, Germany

Hightech

Sony Europe Ltd

Head of Market & Customer Insights

Scope
• Led „Market & Customer Insights“ team with 4 employees (consumer electronics division)
Successes
• Implemented consumer centric culture, therefore enhanced quality of business decisions
• Increased motivation and qualification of team members
• Launched process of market research projects and uncovered growth opportunities across market segments
Responsibilities
• Developed low cost pre- and post-Campaign analysis tool
• Led change initiatives „Strategic Positioning“ and „Brand Activation“
• Tasked by headquarters with being „Change Agent“, e.g. regarding best practices
• Improved recommendations based on target group segmentations, incl. advice during execution
• Set up new price reporting tool and optimized European brand tracking tool
• Generated broad variety of insights: shopper/ retail, consumer, market and product insights across categories, e.g. TV, headphones, loudspeakers, computers, cameras
• Conduction of research studies across the entire marketing mix (price, promotion, place, product)
• Implemented Pan-European design test (standing in for European Head of Insight)
• Effective management of market research budget and steering research agencies, including purchases

Thomas Kopf - MCM Klosterfrau

14.1.2020

On OTC, all market research topics interim manager, fruitful and manifold project tasks fulfilled: - Usage & attitude in OTC / FMCG - Research on innovative product concepts, standard and non-standard - Communication research on different formats - Handling of diverse internal and external contacts in a responsible way - Consistent briefing and adaptation to customer needs

Ausbildung & Abschlüsse

  • Communication Economist WAK

    WAK Westdeutsche Akademie für Kommunikation Köln

    1998
  • Marketing & Sales Economist WAK

    Westdeutsche Akademie für Kommunikation Köln

    2004

Zertifizierungen

  • Marktforscherin BVM

    BVM

    2002

Sprachen

  • German

    Fließend/ Muttersprache

  • English

    Verhandlungssicher

charter modal image

Unser Erfolg ist eine kollektive Arbeit

Tragen Sie zu diesem Erfolg und zur Ernsthaftigkeit der Community bei, indem Sie die Freelance Malt Charter unterzeichnen.

Unterzeichnen Sie die Charta