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Anke in wenigen Worten
I'm a creative mind with 9 years of experience in the fashion and home & living industry.
Working in various roles across E-Commerce Management, Buying, Sourcing & Creative has given me a 360° vision of collection and product development from the first idea until campaign launch.
I offer services in the following areas:
- Trend Research
- Creative Concepts (e.g. for collections)
- Portfoliomanagement & Assortment strategy
- Product Development
- Sourcing Guidance
- Art Direction (e.g. for showrooms, photoshoots, fair booth)
Even though I'm highly creative, I can call myself a very structured & organized person, who works very efficiently with lots of motivation.
I'm excited to drive your projects forward soon :)
Projekt- und Berufserfahrung
- Self-EmployedCreative Consulting For Interior CompaniesBERATUNG & AUDITSJuni 2023 - Heute (1 Jahr und 7 Monate)München, BY, DeutschlandFocus services are:- Trend Research- Creative Concepts (e.g. for collections)- Portfoliomanagement & Assortment strategy- Product Development- Sourcing Guidance- Art Direction (e.g. for showrooms, photoshoots, fair booth)
- WestwingSenior Creative Manager / Brand & PortfolioE-COMMERCEOktober 2021 - Dezember 2022 (1 Jahr und 3 Monate)Munich, BY, Germany- Biannual creation of companywide trend forecast reports- Visual guides for marketing shoots, retail concepts & campaigns- Leading the VIP design collaborations from product development until date of launch- Improvement of on-site presentations of WestwingNow
- WestwingCreative Manager / Brand & PortfolioE-COMMERCEApril 2021 - Oktober 2021 (6 Monate)Munich, BY, Germany- Projectmanagement lead of all "Westwing Collection" launches- Brand & creative concepts for seasonal collections & VIP collaborations- Trend research & creative assortment strategy input
Externe Empfehlungen
Ausbildung & Abschlüsse
- Bachelor of EngineeringHochschule Reutlingen2014Bachelor of Engineering (BEng), Textile Technology & Textile Management