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Ani Dimitrova

Performance Marketing & Growth Manager | Freelance

Kann in folgende Städte reisen: Berlin

  • 52.524932
  • 13.407032
  • Unverbindlicher Tarif 800 € /Tag
  • Berufserfahrung > 7 Jahre
  • Antwortrate 100 %
  • Antwortzeit 1h
Angebot einholen Das Projekt startet erst, wenn Sie das Angebot von Ani annehmen

Dieser Freelancer hat angegeben, Teilzeit verfügbar zu sein, 4 Tage die Woche, hat dies aber seit mehr als 7 Tagen nicht mehr bestätigt.

In Teilzeit, 4 Tage die Woche

Angebot einholen Das Projekt startet erst, wenn Sie das Angebot von Ani annehmen

Standort und Mobilität

Standort
Berlin, Deutschland
Ist bereit bei Ihnen im Büro zu arbeiten, in
  • Berlin und im Umkreis von 50km

Projektpräferenzen

Projektdauer
  • 1 bis 3 Monate
  • 3 bis 6 Monate
  • ≥ 6 Monate
Branche
  • Bildung & E-Learning
  • E-Commerce
  • Einzelhandel
  • Gastronomie
  • Gesundheit & Wellness
+12 andere
Unternehmensgröße
  • 50 - 249 Mitarbeitende
  • 250 - 999 Mitarbeitende

Checkliste

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Geprüfte E-Mail-Adresse

Sprachen

  • Bulgarisch

    Muttersprachlich oder zweisprachig

  • Englisch

    Verhandlungssicher

  • Deutsch

    Konversationssicher

Kategorien

Fähigkeiten (20)

Ani in wenigen Worten

Hallo,

Mein Name ist Ani, mit 10 Jahren Erfahrung als Performance Marketing Manager - als Angestellte bei verschiedenen Unternehmen und seit 2017 als Freelancer und Berater bei Conrad Connect, Allbirds, Sumup, Camunda, Latana und viel mehr.

Ich verfüge über detailliertes Fachwissen in Bereichen Paid Search (Google Ads, Bing Ads) & Paid Social (Facebook, Instagram. LinkedIn, TikTok). Besonders zu schätzen sind noch meine Zuverlässigkeit, kompetente Beratung und Engagement.

Ich bin in Berlin basiert und meine Arbeitszeiten sind flexibel. Wenn Sie Interesse an einer Zusammenarbeit haben, dann freue ich mich diese Möglichkeit weiter zu diskutieren.


Vielen Dank!

Projekt- und Berufserfahrung

www.ani-dimitrova.com

Performance Marketing & Growth Manager | Freelancer  - Als Freelancer

Berlin, Germany

März 2017 - Heute (5 Jahre und 7 Monate)

I consult and support companies in all their performance marketing activities. My clients include businesses of all scales and vary in products and services - Allbirds, Latana, SumUp, Conrad Connect, Camunda and many more. My specialties include:
- complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, LinkedIn), display (Google), video (YouTube), native (Outbrain) campaigns
- planning and implementation of digital marketing strategies, budget allocation and forecast
- performance marketing from execution to optimisation
- landing pages optimisation - planning, creation, A/B testing

SumUp - SumUp

Online Marketing Manager SEM

Berlin, Germany

April 2016 - Februar 2017 (10 Monate)

SumUp and payleven merged to become the first ever global card acceptance brand.
• Responsible for all SEM activities in more than 10 European countries for the two merging businesses, payleven and SumUp
• Ensure smooth transition of all existing campaigns to the new entity
• Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc.
• Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting
• A/B testing and analysis of ad copy and creative.
• Regular bid management across all networks
• Keyword expansion
• Onsite conversion/funnel analysis. Landing pages creation and testing, working closely with design and front end teams for conversion optimization and maximum engagement
• Identifying new marketplace and channel opportunities and help launch additional marketplaces
• Budget planning and allocation, monthly and quarterly forecast

Payleven

Online Marketing Manager SEM

Berlin, Germany

Juni 2015 - Februar 2017 (1 Jahr und 8 Monate)


• Responsible for all paid marketing channels for 10 European countries
• Managing daily execution of all performance marketing activities
• Strategic marketing planning and continuous optimization strategies to drive customer awareness, engagement and conversions
• Maximizing performance through use of advanced marketing techniques to meet and exceed targets for PPC campaigns such as search, display, retargeting, RLSA, etc.
• Tracking and reporting on KPIs. Data analysis on a large scale, preparing and managing regular reporting
• A/B testing and analysis of ad copy and creative.
• Regular bid management across all networks
• Keyword expansion
• Onsite conversion/funnel analysis. Landing pages creation and testing, working closely with design and front end teams for conversion optimization and maximum engagement
• Identifying new marketplace and channel opportunities and help launch additional marketplaces
• Budget planning and allocation, monthly and quarterly forecast

Wimdu

SEM Manager

Berlin, Germany

Juli 2014 - Juni 2015 (11 Monate)


• Creating, managing and optimizing Search, Retargeting, Display & Video campaigns among various channels – AdWords, Facebook, YouTube
• Planning, developing and implementing large marketing budget across multiple accounts in numerous European countries
• Perform detailed analysis on paid marketing performance with a focus on increasing lead generation
• Improving ROI and efficiency on marketing spend based on strict monthly targets
• A/B testing and analysis of ad copy and creative
• Helping improve team communication and daily Kanban stand-ups
• Keyword research

Waterfall Company

Online Marketing Specialist

Sofia, Bulgaria

Januar 2012 - Juli 2014 (2 Jahre und 6 Monate)

Waterfall Company is an international full-time marketing agency that provides integrated online marketing solutions, custom software development, and customer support outsourcing.
• Maintaining and optimizing Google AdWords and Bing Accounts for numerous e-commerce projects, PPC management
• Create e-commerce shops from scratch, edit images, write descriptions, upload and optimize products
• Work with over 20 000 products database
• Work closely with the It team to help build marketing software, automate processes
• Conversion flow optimization. Constant analysis of user interaction
• Responsible for pricing policy, discounts
• Search Engine Optimization, Articles writing, Link building
• Build Amazon and eBay merchant accounts from scratch with a proven record of success as Amazon becomes second largest channel after Adwords
• Online Business Development
• Market and products research. Competitive analysis

Ausbildung & Abschlüsse