Fähigkeiten (7)
Andrea in wenigen Worten
I am a dedicated marketing expert strongly skilled in digital marketing,
strategy and communications.
For more than five years I have been working in digital marketing for the global
sportswear brand ASICS. This allowed me to continuously improve
and strengthen my knowledge in all relevant marketing disciplines.
In the first years of my career at ASICS my main responsibility was
the community development as well as the coordination of agencies external
sources and partners to service the digital strategy. After the
implementation of this roadmap for Central Europe, I adapted it to a global
level for the rollout of the initiative.
The next career step at ASICS was being responsible as the Digital Marketing
Manager for the DACH region. In this position, I orchestrated all activities from
digital campaign management to content strategy, brand channel management
, and performance marketing.
2020 I joined ADIDAS as Global Digital Campaign Manager Running. I was
responsible for the overall digital strategy of the business unit in connection with
brand management function and delivering innovative and leading execution in
digital media. I coordinated agencies on the creation and development of digital
campaigns, worked with cross-functional departments to ensure seamless
connection plans and monitored all executions on set KPIs.
My background in scientific research, with a PhD in biochemistry
combined with experience in different competence fields for ADIDAS &
ASICS allows me to sense check and challenge various perspectives
and strongly connect the dots to a truly integrated, data-driven marketing
and communication approach.
Projekt- und Berufserfahrung
- adidas DEGlobal Digital Growth ManagerSPORTMai 2022 - Dezember 2022 (8 Monate)Herzogenaurach, DeutschlandPart of the global brand team. Development of a strategic Joint Business Plan (JBP) 2022 & 2023 for the key categories Sportswear and Training as per strategic business plan (SBP) 2025.Our strategy is executed globally in 160 countries.• Via the outlined JBP priorities (focus on Ecom) I successfully enhanced the digital category experience, improved the campaign excellence and optimized capabilities for the execution for Sport and Lifestyle moments like the new Sportswear label launch in 2023• Briefing, communication, and checking on JBP priority work streams with the global BU, various digital teams (local BUs, Ecom teams, activation teams) and the local markets• Definition and evaluation of relevant priorities on the basis of data, research and additional business or consumer insights• Monthly business updates for Sportswear & Training for all stakeholders
- adidasGlobal Digital Campaign ManagerSPORTSeptember 2020 - März 2021 (6 Monate)Herzogenaurach, DeutschlandGlobal Digital Campaign Manager Running for adidas
- VariousMaternity Leave & Freelance workSPORTFebruar 2019 - September 2020 (1 Jahr und 7 Monate)Dormagen, DeutschlandContent production SportScheck & Garmin DACHRunning ambassador Under Armour
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