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Allison Heidrich

Marketing Manager

Remote aus Berlin

  • 52.524932
  • 13.407032
  • Unverbindlicher Tarif 890 € /Tag
  • Berufserfahrung 2-7 Jahre
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Standort und Mobilität

Standort
Berlin, Deutschland
Nur remote
führt Projekte hauptsächlich remote aus

Projektpräferenzen

Projektdauer
  • ≤ 1 Woche
  • ≤ 1 Monat
  • 1 bis 3 Monate
  • 3 bis 6 Monate
Branche
Möchte lieber:
  • Banken & Versicherungen
  • Beratung & Audit
  • Bildung & E-Learning
  • Digitalagenturen & IT-Consulting
  • E-Commerce
+17 andere
Möchte lieber nicht:
Immobilien
Unternehmensgröße
  • 11 - 49 Mitarbeitende
  • 50 - 249 Mitarbeitende
  • 250 - 999 Mitarbeitende
  • 1000 - 4999 Mitarbeitende
  • ≥ 5000 Mitarbeitende

Checkliste

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Geprüfte E-Mail-Adresse

Sprachen

  • Deutsch

    Muttersprachlich oder zweisprachig

  • Englisch

    Muttersprachlich oder zweisprachig

  • Italienisch

    Grundkenntnisse

Kategorien

Fähigkeiten (7)

Allison in wenigen Worten

Driven communications specialist helping companies understand, as well as reach their target audiences. Experienced in developing and implementing various initiatives to achieve key objectives such as brand positioning or enhancement of performance across channels.

As marketing manager, I have:
Developed marketing strategy with focus on brand initiatives , making these measurable through a scorecard with focus on ROIs, brand lift and other KPIs. Continuous monitoring and analysis for ongoing optimisation
Coordinated existing media suppliers, agencies and established new strategic partnerships
Defined target audience networks and developed multi-channel campaigns in order to increase brand awareness
Created synergies across teams, to ensure consistency across channels
Joined the ESG team to support a variety of activities and develop strategies to communicate these to external and internal stakeholders
Supported the website relaunch from the brand perspective with special focus on employer brand

As media and digital manager, I have:
Conceived and directed 6 market strategies for PAN-European campaigns with focus on increasing brand awareness or positioning
Managed 3 international campaigns with a budget of over 1.000.000€, in collaboration with the creative and account management team
Coordinated and managed 5 current clients with a focus on their positioning through media
Evaluated and optimised campaigns, using Meltwater, Socialbakers, SEM Rush and Google analytics by generating data-driven insights
Coordinated partner agencies and media suppliers worldwide

As freelancer, I have:
Written for a variety of blogs, magazines and projects from various industries. This included in-depth topic research, SEO optimisations, global team collaboration and content creations.
Supported the personal branding on LinkedIn of people at various levels, including C-level and Executives. This included topic research, profile optimisation and content creation

Projekt- und Berufserfahrung

LINUS Digital Finance

Marketing Manager

Berlin, Germany

Juli 2021 - Heute (1 Jahr und 2 Monate)


• Developed a marketing strategy with focus on brand initiatives , making these measurable through a scorecard with focus on ROIs, brand lift and other KPIs. Continuous monitoring and analysis for ongoing optimisation
• Coordinated existing media suppliers, agencies and established new strategic partnerships
• Defined target audience networks and implemented multi-channel campaigns in order to increase brand awareness
• Created synergies across teams, to ensure consistency across channels and relevance for the target audience

Freelance

Freelance Marketing Manager  - Als Freelancer

Juni 2017 - Heute (5 Jahre und 3 Monate)


• Wrote for a variety of blogs, magazines and projects from various industries. This included in-depth topic research, SEO optimisations, global team collaboration and content creations.
• Supported the personal branding on LinkedIn of people at various levels, including C-level and Executives. This included topic research, profile optimisation and content creation.

mc Group: World of ideas

Media & Digital Manager

Berlin, Germany

Oktober 2020 - Juli 2021 (9 Monate)


• Conceived and directed multiple communication strategies for PAN-European campaigns with focus on increasing brand awareness or positioning
• Managed international campaigns worth over 1.000.000€, in collaboration with the creative and account management team
• Coordinated and managed current clients with a focus on their positioning through media
• Evaluated and optimised campaigns, using Meltwater, Socialbakers, SEM Rush and Google analytics by generating data-driven insights
• Coordinated partner agencies and media suppliers worldwide

Meltwater

Media Intelligence Consultant

Munich, Germany

August 2019 - Oktober 2020 (1 Jahr und 2 Monate)


• Supported the development of positioning strategies based on big data (status quo analysis, competitor analysis, identification of weaknesses in the communication strategy)
• Consulted organisations on implementation of media intelligence to enhance communication strategies and results
• Identified and negotiated new business possibilities

ti communication GmbH

Marketing and Sales Internship

Regensburg, Germany

Januar 2019 - April 2019 (3 Monate)


• managed all social media channels and developed a new strategy
• created content for the website and the blog
• analysed the organisation from a marketing perspetctive for future developments
• developed the organisational identity incl. values, vision, mission

To Kiss Or Not to Kiss

Communication Consultant  - Als Freelancer

The Hague, Netherlands

August 2017 - November 2017 (3 Monate)


• developed a social media strategy, promotional activities and wrote blog articles
• represented the project at the Dutch Design week in Eindhoven

Intercultural Summer Course

Assistant Teacher  - Als Freelancer

Wilhelmshaven, Germany

Juni 2017 - Juni 2017


• helped to prepare classes, shared personal experiences from traveling and encouraged students to share their intercultural experiences
• helped to prepare the final exam of the summer course

BGG Communication

Communications Internship

Milan, Metropolitan City of Milan, Italy

April 2016 - Juli 2016 (3 Monate)

dako pr corporate communications GmbH

PR Internship

Juni 2014 - September 2014 (3 Monate)


• created content, managed social media and supported event management
• other tasks included: clippings and generating email lists for the monthly newsletter

Ausbildung & Abschlüsse

  • Bachelor's Degree, International Communication Management

    De Haagse Hogeschool / The Hague University of Applied Sciences

    2019

    Bachelor's Degree, International Communication Management

  • Exchange Student, Communication

    RMIT University

    2018

    Exchange Student, Communication

  • Abitur

    Neues Gymnasium Wilhelmshaven

    2014

    Abitur