Fähigkeiten (27)
Alex in wenigen Worten
User experience designer and expert in digital product and platform development with 15 years of experience for b2c and b2b brands. I am a creative big picture thinker who loves to craft the details, ambitious and delivery-focused, with a deep sense of empathy to design meaningful experiences for people.
User Experience Design for Mobile, Web, Ecommerce & SaaS
Strategy and user-centered design for all touchpoints of the customer journey, digital product and platform development at the interface of apps, responsive web, SaaS and connected service areas. Strategic consulting and development of cross-use case UX solutions as part of data-driven solution architectures.
Experience of start-ups, SMEs and DAX companies, from apps to multisite and cloud software. Internationalization, consolidation and development of brand sites, B2B platforms, intranets, dealer and service portals. Strategic conception, information architecture and UX development of different use cases of data platforms, focus: data, analytics & AI services & products
Lean UX, atomic design & prototyping
UX research, information architecture, UX design, wireframing, UI design, rapid prototyping (HTML /CSS) and testing for responsive web, native/progressive apps and software (SaaS). Development of modular UX/UI components as well as specifications and style guides.
Experience in agile production environments since 2011 (Scrum/ Kanban). Experience in waterfall/semi-agile projects since 2002
UX Research & Iterative Testing
Planning and support of various workshop and interview formats such as lean startup & business canvas, sprint zero workshops, ideation & framing workshops, stakeholder & peer group interviews, user & focus group interviews, field studies, A/B testing, usability testing
Creation for brand & communication
Creative direction and art direction with a focus on campaigns and communication for brands, marketing, human resources, sales and retailer communication.
Projekt- und Berufserfahrung
- CarglassUX/UI ExpertAUTOMOBILSEKTORFebruar 2022 - Heute (2 Jahre und 10 Monate)Funnel optimization, UX Research/Design, UI Relaunch, Migration Sketch/Figma,
- Zalando SESenior/Principal Product Design User Experience UX/UIE-COMMERCEDezember 2021 - Heute (3 Jahre)Prototyping for demand forecast tools (FI/BI)
- BayernCloud Schule (Bayerisches Staatsministerium für Unterricht und Kultus)UX/UI ExpertÖFFENTLICHER SEKTOR & KÖRPERSCHAFTENMai 2021 - Dezember 2021 (8 Monate)Design thinking, Consulting & Prototyping for bavarian school-cloud/platform
Externe Empfehlungen
Ausbildung & Abschlüsse
- Dipl. DesignMerz Akademie, Stuttgart1998